---
title: "How to Boost An Instagram Post"
description: "If you’re not using boosting your Instagram posts, you’re not getting your brand seen by a wider audience. Learn how to boost your posts here."
datePublished: "2020-08-26"
dateUpdated: "2026-08-04"
author: "Alexandra Ceambur"
authorImage: "/img/blog/authors/profile-pic-alexandra-allebusinesscoach.webp"
postType: "learn"
image: "/img/blog/how-to-boost-an-instagram-post/main.png"
imageWidth: 2400
imageHeight: 1592
tags: ["business accounts"]
---

![Cover image with the text how to boost a post and a rocket next to it.](/img/blog/how-to-boost-an-instagram-post/how-to-boost-an-instagram-post.webp){width="1600" height="1061"}

Instagram is a popular marketing and advertising tool for small businesses. Bloomberg reported that [in 2019 Instagram brought in more than a quarter of Facebook’s total advertising revenue](https://www.bloomberg.com/news/articles/2020-02-04/instagram-generates-more-than-a-quarter-of-facebook-s-sales). And this share in advertising revenue is expected to grow over 30% in the next year. 

So if you haven’t tried to boost an Instagram post, you’re surely missing out on huge marketing potential. 

Why? Simply because [organic reach on Instagram](/blog/instagram-hacks) is slowly declining to 1-2%. And if you’re not using boosting your Instagram posts, you’re not getting your brand seen by a wider audience.

![Screenshot of an Instagram post highlighting the promote button that you can use to boost your post.](/img/blog/how-to-boost-an-instagram-post/how-to-boost-an-instagram-post-1.webp){width="788" height="1308"}

Image source: [Facebook.com](https://www.facebook.com/business/m/instagram-promotions/getting-started)

## Here’s how to boost an Instagram post using only the Instagram app.

### Step 1: Pick which post you want to boost

### Step 2: Select where to send people based on your marketing goal

- Your profile - Get more profile visits
- Your website - Get more visits to your website 
- Your DMs - Get messages from users

### Step 3: Select your target audience

- Automatic audience - Instagram will target people with similar interests, demographics, and in similar locations with your existing followers. This works best if you have > 1000 followers.
- Create your own audience - You can manually enter your targeting options.

### Step 4: Set your budget and duration

It’s recommended to start with a minimum fee (this varies by country) and run your ad for at least 3-5 days to optimise the delivery.

### Step 5: Analyse and improve your performance

Use boosted posts to assess and understand your target audience, marketing goal and advertising budget. Review and improve your [marketing strategy](/blog/how-to-create-an-instagram-marketing-strategy) in future Instagram ad campaigns.

This is how easy it is to [boost an Instagram post](https://help.instagram.com/2090822074310288?helpref=faq_content). A few clicks and you’re done. So now that you know how to boost an Instagram post, it’s time to apply what you’ve learnt and reach more people on the platform.