--- title: "Instagram Statistics: 49 Facts and Demographics" description: "Here are all the top Instagram Statistics, Demographics and Fun Facts you need to know as a marketer in 2024." datePublished: "2020-04-22" dateUpdated: "2026-08-04" author: "Alexandra Ceambur" authorImage: "/img/blog/authors/profile-pic-alexandra-allebusinesscoach.webp" postType: "blog" image: "/img/blog/instagram-statistics/main.png" imageWidth: 1800 imageHeight: 1080 tags: ["instagram"] --- Instagram is a huge marketing platform. With over 1 billion active users from all around the world, Instagram is one of the most used social media platforms by brands, influencers, advertisers and shoppers. But planning a good marketing strategy for Instagram is not easy. With so much competition you need to be well informed and know all about your audience demographics. We've compiled a list of 49+ Instagram stats, demographics and fun facts to help you survive, strive and grow on Instagram in 2024. ## Instagram usage statistics The number of Instagram users continues to grow each year. ![Number of Instagram users in 2024 is projected to reach 1.36 bilion](/img/blog/instagram-statistics/1660551673-number-of-instagram-users-2020-2025-png.webp){width="1600" height="818"} - The number of Instagram users is projected to reach 1.36 billion by 2024 and 1.44 billion by 2025. - Instagram is the 3rd most downloaded app on Apple Store (3.8 billion app downloads) and the 4th across all mobile devices. - In 2022, Instagram users spent on average 30 minutes per day on the platform (an increase from 28 minutes in 2020). - 63% of Instagram users log into the app daily. ## Instagram business statistics Posting content on Instagram is getting more and more competitive. - 25 million businesses are using Instagram in 2022. - 2 million businesses are using paid Instagram ads. - 60% of businesses use [Instagram Stories](/blog/instagram-stories) every week. - 83% of brands are confident that social media marketing brings them value and ROI (an increase from 63% in 2021). - 36% of marketers plan to increase spending on social media in 2024. ## Influencer marketing Statistics Hiring Instagram influencers is not as expensive as you may think. - 67% of marketers said they use Instagram for Influencer marketing. - $2.3 Billion Is Being Spent on Instagram Influencers. - 55% of brands pay influencers less than $100/post (or offer free products or gifts). - 19% of brands said they pay influencers between $100-$499/post. ![How much are influencers getting paid per post](/img/blog/instagram-statistics/screenshot-2022-12-01-at-3-35-11-pm.webp){width="1274" height="1150"} ## Instagram shopping statistics - The potential for [advertising reach on Instagram is 849.3 million users](https://www.facebook.com/business/marketing/instagram). - 44% of Instagram users use shopping features weekly. - 130 million Instagram users click on Shopping posts every month. - Video ads get the most engagement, while image ads get just 1 comment per 1000 views. ## Instagram user demographics Instagram remains highly popular among teens and younger people. - Instagram users are almost equally split between genders: 50.3% females and 49.7% males. - 50.13% of Instagram users are below 34 years old. - 73% of teenagers in the USA use Instagram. ![Instagram Users Distribution by Age Groups. Source: Statista (2022)](/img/blog/instagram-statistics/screenshot-2022-12-01-at-10-57-00-pm.webp){width="1558" height="916"} ## Instagram video content statistics In 2022, the most popular content format on Instagram was video. - In 2022, there was an 80% increase in time spent watching video content on Instagram. - 82% of marketers posted video content on Instagram. - 85% of marketers say short-form is the most effective video style they leverage. - 1 in 4 marketers used Instagram Reels in 2022. ![Top videos watched by most people on Instagram](/img/blog/instagram-statistics/3-instagram-video-formats-you-should-leverage-this-year-5bdata-from-500-2b-instagram-marketers-5d.webp){width="824" height="548"} ## Instagram Story statistics - Stories are more popular than feed posts. - Stories have the best completion rate (85%). - [500 million people use Instagram Stories](https://www.facebook.com/business/marketing/instagram) every day. - 60% of businesses use Stories every week. ## Instagram engagement statistics The average engagement on Instagram is decreasing. - The average engagement rate for business accounts is 0.83% - Stories stickers have been found to [boost video performance 83% of the time](https://www.facebook.com/business/m/stories-guide/creative?ref=stories_guide). - Posts with a location sticker get 79% more engagement. - Photos with faces get 38% more likes. ## Instagram hashtag statistics - Posts with at least 1 hashtag get 12% more engagement. ## Instagram posting statistics Stats show that the more content you post, the faster you grow your followers on Instagram. - Brands who shared \<1 post/week grew by an average of 14%. - Brands who shared 7+ posts/week grew by 56%. ![The best posting frequency on Instagram is 7+ posts per week](/img/blog/instagram-statistics/the-more-you-post-to-instagram-the-faster-your-following-grows-how-often-to-post-to-instagram-statistics.webp){width="940" height="788"} - Despite that, only 5% of Instagram accounts share more than 1 post per day.  - Instagram CEO said the best posting frequency is 3-4 feed posts per week, and 1 daily story. ## Best time to post on Instagram statistics Pallyy's analysis of 1.2 million Instagram posts shows that: - The best time to post on Instagram is 12pm, and the best day is Saturday. - The best time to post Reels is 2pm, on Saturdays. Read our full guide about the [best times to post on Instagram](/blog/best-time-to-post-on-instagram). ## Top industries using Instagram These are the top 5 industries on Instagram: - **Fashion:** 50% of Instagram users follow and engage with fashion brands. - **F&B:** Food industry has the highest engagement rate on Instagram (7.38%). - **Travel:** 40% of Instagram users under the age of 30 have booked a trip after finding out about it on Instagram. - **Real estate**: 44% of real estate agents got a new client through social media. - **Beauty:** Beauty brands and influencers account for almost 90% of content published on Instagram. ## Fun Instagram statistics and facts - The most popular hashtags in 2022 are #love, #instagood, #fashion and #beautiful. - The most followed person on Instagram is Christiano Ronaldo with 506 million followers in 2022. - The most followed brand on Instagram is Nike with 252 million followers in 2022. - The country with the most number of Instagram users and growth in 2022 is India. - The first photo ever posted on Instagram was a dog. - You can send up to 50-100 DMs a day before getting flagged as spammer. ## The origins of Instagram - Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. - It was originally a photo-sharing app used mainly by photographers. - Instagram's original name was Codename, but it was changed before launch. - Originally Facebook bought Instagram for $1 billion.