---
title: "Tips for Social Media Managers [Improve Your Productivity]"
description: "Most social media managers struggle with time management. In this post, I want to share 3 productivity tips to help you get organized as a social media manager."
datePublished: "2021-06-18"
dateUpdated: "2026-08-04"
author: "Alexandra Ceambur"
authorImage: "/img/blog/authors/profile-pic-alexandra-allebusinesscoach.webp"
postType: "blog"
image: "/img/blog/tips-for-social-media-managers/main.jpg"
imageWidth: 1036
imageHeight: 691
tags: ["social-media-management"]
---

Most social media managers struggle with time management. Working from home has its benefits, but if you’re not careful, you’ll end up drowning in work. In this post, I want to share 3 productivity tips to help you get organized as a social media manager.

## Tips for social media managers to improve productivity

First, I suggest you map out your tasks in a monthly calendar like this:

![A calendar for a social media manager](/img/blog/tips-for-social-media-managers/minimal-2021-monthly-planner.webp){width="1600" height="1236"}

### Use a monthly calendar

Make sure you allocate time for:

1. Research (1 - 2 days)
2. Content creation (10  - 14 days) 
3. Scheduling content (1 - 2 days)
4. Generating reports (1 - 2 days)
5. Sending invoices & other CEO tasks (1 - 2 days)
6. Business development (3 - 5 days)
7. Client calls (1 - 2 days)

Additional: Client reviews, amendments & ad-hoc tasks 

### Automate as many tasks as you can

Here are some tasks that you can automate to help you save time:

- **Client management** - use Trello, [monday.com or Asana](https://www.smarttask.io/blog/monday-vs-asana)
- **Invoices** - send automated invoices using Paypal
- **Email marketing** - use Mailchimp to schedule your email campaigns 
- **Time tracking** - Use tools like Timing app to help you accurately [bill time](https://timingapp.com/blog/bill-time-accurately/)
- **Image editing** - bulk edit your photos with Lightroom
- **Content creation** - turn any template into a branded post in Canva
- **Content scheduling** - [schedule your monthly content](/features/publish) in batches using Pallyy or Buffer
- **Captions** - create caption templates 
- **Engagement** - spend 30 min a day leaving Instagram comments 
- **Hashtags** - save your hashtags into groups
- **Analytics reports** - send monthly [Instagram analytics](/integrations/instagram) reports to your clients via email 

### Develop a system for creating content

A strong content creation system will help you save time.

**Step 1: Generate a list of topics** 

Develop a list of ideas based on target audience keywords. Here’s a list of keyword tools:

- [Answer the public](https://answerthepublic.com)
- [Ubersuggest ](https://ubersuggest.com)
- [Buzzsumo](https://buzzsumo.com)

Besides that, look for frequently asked questions on Twitter, Reddit as well as take a peek at your competitors.

**Step 2: Create a content calendar**

![An example of a content calendar a social media manager uses.](/img/blog/tips-for-social-media-managers/screenshot-2021-05-28-at-5-11-02-pm.webp){width="1600" height="791"}

Create a list of all the types of content you would like to create, and how many pieces of each:

- Topic 
- Format (image, video, infographic, guide)
- Frequency 
- Posting time

**Step 3: Write the posts**

In a worksheet (or Google Docs) write the posts, add captions ([*Learn to write captions*](/blog/instagram-captions)) and keywords. In a content editor like Canva create visual graphics and quotes. 

**Step 4: Preview and schedule**

Preview your posts to see how they’d look on your feed and format your captions.

![Pallyy.com Instagram feed preview](/img/blog/tips-for-social-media-managers/screenshot-2021-05-29-at-12-30-41-pm.webp){width="1600" height="1107"}

PS: Make sure you double-check the time (AM/PM) 

**Step 5: Monitor and improve**

Don’t forget to track your insights and learn which posts are performing well. 

![Pallyy Instagram insights on your scheduled posts](/img/blog/tips-for-social-media-managers/screenshot-2021-05-29-at-12-32-09-pm.webp){width="1600" height="892"}

Good content comes from listening. Hope you find these 3 productivity tips for social media managers useful!