---
title: "What Is a Good Engagement Rate on Instagram?"
description: "Having a good engagement rate is important for growing on Instagram, but what is a good engagement rate on Instagram? Keep reading to find out."
datePublished: "2020-08-25"
dateUpdated: "2026-08-04"
author: "Alexandra Ceambur"
authorImage: "/img/blog/authors/profile-pic-alexandra-allebusinesscoach.webp"
postType: "learn"
image: "/img/blog/what-is-a-good-engagement-rate-on-instagram/main.png"
imageWidth: 2400
imageHeight: 1598
tags: ["insights"]
---

![Text that reads what is a good engagement rate on Instagram, with a chart next to it.](/img/blog/what-is-a-good-engagement-rate-on-instagram/what-is-a-good-engagement-rate-on-instagram.webp){width="1600" height="1066"}

Having a good engagement rate is important for growing on Instagram. If you can get people to leave comments, likes and share your content, it [signals the algorithm](/blog/how-the-instagram-algorithm-works) that you are posting valuable content that your audience loves. And for a long time accounts with a good engagement rate on Instagram have been the fastest-growing on the platform. 

## What is a good engagement rate on Instagram?

### Here’s what latest market studies have found:

[Research by Sprout Social](https://sproutsocial.com/insights/instagram-stats/) (2020) states that the [average engagement rate on Instagram](/blog/what-is-a-good-engagement-rate-on-instagram) is 1.6%, but it varies based on industry. For example, accounts with the highest average engagement rate are in the education niche (3.96%), non-profits (2.4%) and sports teams (2.4%).  

![A bar chart showing that the average engagement rate on instagram is 1.60%](/img/blog/what-is-a-good-engagement-rate-on-instagram/what-is-a-good-engagement-rate-on-instagram-1.webp){width="1362" height="1026"}

Additionally, [a study by Influencer Marketing Hub](https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/) (2020) analyzed 100,000 accounts and found that small accounts with 1000 followers have a higher engagement rate (7.2%) than large accounts with 1mil followers (1.1%). 

![A screenshot of a study by influencer marketing hub showing the average engagement rate on Instagram](/img/blog/what-is-a-good-engagement-rate-on-instagram/what-is-a-good-engagement-rate-on-instagram-2.webp){width="1578" height="1118"}

While data varies based on actual case studies, industry, and number of followers, most researches indicate that the average engagement rate on Instagram is around 3 - 4% (socialmediacollege.com). So it’s safe to assume that if you have an engagement rate above 3% you have good engagement. 

### This is how to calculate your engagement rate:

Engagement rate (%)  = Total post interactions (likes, comments, saves & shares)  / Total follower count X 100

Knowing your engagement rate can help you plan your Instagram strategy better. Here’s a checklist of daily actions to help you achieve a good engagement rate on Instagram.

## How to get a good engagement rate on Instagram:

- Engage with your followers on their page (10 minutes before you post)
- Post relevant content (eg. educational or entertaining content)
- [Post at times your audience is active](/blog/best-time-to-post-on-instagram)
- Use up to [30 relevant hashtags](/blog/master-instagram-hashtags) to attract only relevant followers
- Use an [Instagram analytics tool](/) to understand posts stats
- Ask questions in your caption

Now that you know what a good engagement rate is on Instagram and how to calculate it, it’s time to start planning your strategy!