# How Oh Brother Made Social Media Part of Its Production Workflow

Oh Brother is a London-based creative production company run by two brothers, Tarik and Hax. Specialising in documentary-style photography and video production with roots in street photography, they help brands, businesses and agencies tell authentic stories through corporate films, brand storytelling and commercial photography.

Published: 2026-08-16.
Last updated: 2026-08-16.

## Before Pallyy: posting in the gaps between projects

As a small creative team, client work always came first, so posting was inconsistent and squeezed into gaps between projects. Other platforms they tried were either too expensive or too clunky. They wanted a way to visually organise creative assets and plan content that flows well on the grid.

> "Before Pallyy, our social media posts were very inconsistent. We'd wait for a gap between projects to put together a post or two."
>
> — Tarik and Hax, Founders of Oh Brother

## Why Pallyy

Pallyy felt intuitive from day one. The visual planning tools, scheduling features and asset management made it easy to see their content strategy at a glance without adding unnecessary complexity.

## From client shoot to scheduled content

When a project wraps, they shortlist images and clips, upload them into Pallyy, and use the planner to map out upcoming posts with a mix of photography, video, client projects and behind-the-scenes content. Captions and hashtags are prepared in advance and posts are scheduled ahead, so content keeps going out during busy shoot weeks.

> "It means social media has become part of our production workflow rather than an afterthought."
>
> — Tarik and Hax, Founders of Oh Brother

## The biggest impact: the visual planner

As photographers and filmmakers, they're visual thinkers. Seeing the content calendar laid out visually helps them keep a consistent aesthetic, avoid repeating similar content, and balance different types of work.

## Results

Consistency is the biggest change: planning further ahead, posting more regularly, and getting more value from content already produced for clients. Batching planning and scheduling frees up time for creative work and keeps the portfolio showcased across channels even during the busiest production periods.

> "If you're a creative business that's good at producing content but struggles to consistently share it, Pallyy is a fantastic solution."
>
> — Tarik and Hax, Founders of Oh Brother

## Related

- Full customer story: https://pallyy.com/customers/oh-brother-creative
- Calendar: https://pallyy.com/features/calendar
- Publishing: https://pallyy.com/features/publish
- Customer stories: https://pallyy.com/customers