# How Racket Agency cut platform costs without changing its workflow

Racket Agency is a Melbourne-based outsourced marketing department for medium-sized businesses. Its team brings strategy, creative expertise, and implementation together to turn business goals into clear marketing plans and repeatable systems for generating sales opportunities.

Social media connects to that wider strategy rather than operating as a standalone service. Racket uses Pallyy at the final stage to organize, proof, and schedule approved client content.

Published: 2026-07-31.
Last updated: 2026-07-31.

## When the platform cost more than the job required

Racket had used another social media scheduler for years, but its rising price no longer matched the focused set of features the agency used. Reporting happened elsewhere. The team needed scheduling, organization, and internal visibility without paying a premium for a broader feature list.

> "Look at what you actually use, not what's on the feature list. Pallyy covered every part of the job we needed it to do, at a fraction of the cost, and it keeps evolving as social media changes."
>
> — Dayna Broomfield, General Manager at Racket Agency

## Finding a better fit

Pallyy covered Racket's practical needs with an interface that made moving the team across straightforward. As an Australian agency, Racket also valued supporting another Australian business and having a closer connection to an evolving product.

## The same process, with less friction

Racket transposed its existing process into Pallyy and kept the platform at the point where it adds the most value: scheduling and internal proofing. Media library folders, labels, flexible calendar views, and shared links help the internal team proof posts while account managers see what is scheduled without jumping between client accounts.

## Lower costs, clearer visibility

The move was about streamlining existing work rather than expanding capacity. Account managers spend less time moving between platforms, while Racket has retained the tools and service level it needs at a significantly lower cost.

## Related

- Full customer story: https://pallyy.com/customers/racket-agency
- Calendar: https://pallyy.com/features/calendar
- Approvals: https://pallyy.com/features/approvals
- Customer stories: https://pallyy.com/customers