# How Restorative Roots keeps social media organized with Pallyy

Based in Orange County, California, Restorative Roots crafts meals designed to nourish mothers during pregnancy, postpartum, and beyond, drawing on practices like Traditional Chinese Medicine, Ayurveda, and Weston A. Price.

Published: 2026-07-31.
Last updated: 2026-07-31.

## Born from a different kind of postpartum

During her first pregnancy, founder Holly Stein prepared thoroughly for the birth but mostly ignored postpartum. She ate what she thought was healthy, including cold smoothies and salads, then splurged on less nourishing food from friends and family. It left her constipated and feeling "blah" most of the time.

Holly later discovered *The First Forty Days* by Heng Ou and learned that new mothers should eat warm, soft, cooked, easy-to-digest foods. When she became pregnant with Blaire, she put that learning into practice and froze 60 meals based on Chinese medicine, Ayurveda, and *Nourishing Traditions* by Sally Fallon and Mary Enig, Ph.D.

> "Every meal left me feeling nourished, safe, and like I was being wrapped in a warm hug."
>
> — Holly Stein, founder of Restorative Roots

## From a home kitchen to families across the country

Her easier recovery inspired her to cook for friends. Their feedback showed Holly how many families were missing this kind of support. The business began in her home kitchen in 2021 as Mama Meals. Now Restorative Roots, it ships organic, gluten-free meals across the United States using thoughtfully sourced ingredients.

## Social media with a clear view

Social media helps Restorative Roots educate its audience and connect with new customers. Instagram is its most important platform, with Pinterest also playing a significant role in the brand's strategy.

![A grid of educational, product, and founder posts on the Restorative Roots Instagram profile](/img/v2/customers/restorative-roots/instagram-grid.jpg)

*Instagram is one of the most important platforms for Restorative Roots.*

> "It makes staying consistent across Instagram, Pinterest and our other platforms much easier."
>
> — Holly Stein, founder of Restorative Roots

Before Pallyy, the workflow was fairly last-minute. Moving between apps made it difficult to see what was scheduled and what still needed to be created. With a growing business and three children, Holly needed a simpler system that someone else could confidently own.

Pallyy brings those channels into one place, making it easy for the team to plan, reuse, and publish content across every platform without jumping between separate apps.

## Bringing social media in-house

Restorative Roots first encountered Pallyy through the social media agency managing its content. The team eventually felt ready to bring social media back in-house so they could be more involved in the day-to-day management of their channels. Pallyy was already familiar, worked well for their needs, and made continuing with the same platform an easy decision.

Today, their in-house social media manager takes care of content planning and publishing. Holly trusts them to run the process independently, and can easily jump in to Pallyy to check what is coming up whenever she needs to.

> "Pallyy lets our social media manager work independently while still giving me complete visibility."
>
> — Holly Stein, founder of Restorative Roots

## A clearer, more organized workflow

The social media calendar shows Holly what is planned across each platform. Posts can be moved easily, and she can leave comments or edit captions without taking over the process. Folders keep campaigns, giveaways, and recurring content organized in the same workspace.

> "I love being able to jump in, see what’s planned and make a comment without having to manage the whole process myself."
>
> — Holly Stein, founder of Restorative Roots

## Making evergreen content go further

Restorative Roots produces plenty of evergreen educational content, so successful ideas can be reused over time. The team can duplicate and adapt posts across channels without rebuilding them from scratch—particularly useful for TikTok, where content often begins on Instagram or another platform.

## One place to manage social media

Instead of logging into several platforms, the team can organize, schedule, review, and analyze content in one place. Holly can jump into the calendar, see what is planned, and leave a comment while trusting her social media manager to keep the workflow moving.

> "It's essentially a one-stop shop for managing our social media."
>
> — Holly Stein, founder of Restorative Roots

## Related

- Full customer story: https://pallyy.com/customers/restorative-roots
- Restorative Roots: https://restorativeroots.com/
- Calendar: https://pallyy.com/features/calendar
- Publishing: https://pallyy.com/features/publish
- Customer stories: https://pallyy.com/customers