# Studio Terrando: Treating Instagram Like a Designed Space

Studio Terrando is a Byron Bay interior design practice founded by Léo Terrando, a French-born designer with more than 20 years of experience across Australia and France, including more than 14 years at SJB Interiors. The studio works across high-end residential, commercial and hospitality projects, with a strong focus on hotels and resorts.

Published: 2026-08-21.
Last updated: 2026-08-21.

## A portfolio that's always open

For Studio Terrando, Instagram isn't advertising. It's an always-open portfolio that communicates the studio's perspective before a potential client has seen a project: a curated collection of buildings, objects, furniture and imagery that shows how the studio sees the world.

> "Our Instagram isn't project photography; it's curation."
>
> — Léo Terrando, Founder of Studio Terrando

## Before Pallyy: from chaotic to considered

The workflow was manual: images saved across devices, captions written on the fly, posts published in spare moments. For a design studio the grid itself is part of the creative work, so posting from a phone whenever something came to mind wasn't enough. The hardest part wasn't creating content but everything around it: deciding what to post and when, keeping the grid coherent, and the constant mental interruption of remembering to post.

> "The feed is a designed object for me; the grid has to work as a composition."
>
> — Léo Terrando, Founder of Studio Terrando

## Designing the grid with Pallyy

After trying several platforms, Pallyy's visual-first approach stood out. The Instagram grid planner lets Léo compose the feed before anything goes live, alongside scheduling, first-comment scheduling for hashtags, and drafts for batching captions.

> "I can compose the feed the way I'd compose a wall of images, see the rhythm of it, move things until the sequence works."
>
> — Léo Terrando, Founder of Studio Terrando

## From daily interruption to weekly workflow

Every week or two, Léo runs a dedicated content session: a batch of images and captions, the grid arranged, the next fortnight scheduled. The studio estimates Pallyy gives back real hours every week, and removes the mental load of social media sitting in the back of the mind.

> "Content is now a session, not a daily interruption."
>
> — Léo Terrando, Founder of Studio Terrando

## Results

The goal is consistency over volume: a presence that reflects the quality and point of view of the studio. The account has grown steadily, and the followers who matter most are designers, hoteliers and potential clients. The feed now comes up organically in new business conversations before the studio has shown a single project.

> "If your feed is part of how your business presents itself, especially anything visual, plan it like you'd plan any designed thing. Pallyy is the first tool I've used that treats the grid that way."
>
> — Léo Terrando, Founder of Studio Terrando

## Related

- Full customer story: https://pallyy.com/customers/studio-terrando
- Instagram grid planner: https://pallyy.com/help/instagram-grid
- Publishing: https://pallyy.com/features/publish
- Customer stories: https://pallyy.com/customers