# Pallyy Approvals

Pallyy's social media approval tool gives clients and teammates one shared calendar to review upcoming posts, leave feedback, and sign off before anything publishes.

Last updated: 2026-07-23.

## What it does

- Shares posts with clients or teammates through a shared calendar link, no account required for reviewers.
- Collects feedback as comments attached directly to each post.
- Reviewers can approve, reject, or request changes, giving every post a clear status.
- Approved posts publish automatically at their scheduled times to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky.
- Team members can be invited to the workspace to comment, approve, or reject posts, with internal comments for discussion before client review.
- Every post has a history tracking comments, approval changes, status changes, and scheduling changes.
- Supports multiple brands, clients, and channels in one account, with a separate shared calendar per client.
- Approval workflows, post comments, post history, and shared client calendars are included on paid plans.
- Approval and scheduling live in the same tool, so no exporting approved content into a separate scheduler.

## How it works

- Build posts with captions, media, and previews for each channel.
- Send clients or stakeholders a link to the shared content calendar.
- Reviewers comment on posts directly, so feedback stays with the content.
- Update captions, media, or timing based on the feedback.
- Stakeholders approve each post once it is ready to go live.
- Approved posts publish automatically at their scheduled times.

## Common questions

- What is a social media approval tool: A tool that lets teams and clients review, comment on, and approve posts before they are published, replacing email chains, screenshots, and spreadsheets.
- What makes the best approval tool: Clients can approve without creating an account, feedback stays attached to posts, statuses are clear, and approved content flows straight into scheduling.
- Do all social media tools include approvals: No, many schedulers have none or reserve them for expensive tiers, while Pallyy includes them on its paid plans.
- How do clients approve posts in Pallyy: Via a public calendar URL where they preview posts, leave comments, and approve or reject each one.
- Do clients need a Pallyy account: No, they review and approve through a shared calendar link without joining your workspace.
- What happens after a post is approved: It publishes automatically at its scheduled time, and you can still reschedule by dragging it on the calendar.
- Can teammates approve posts too: Yes, invited team members can comment, approve, or reject, with internal comments before client review.
- Can I see who approved or changed a post: Yes, every post has a history of comments, approval changes, status changes, and scheduling changes.
- Which networks can approved posts publish to: Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky.
- How do agencies manage approvals for multiple clients: One account holds multiple brands and channels, with a separate shared calendar per client.

## Related

- Calendar: https://pallyy.com/features/calendar
- Publishing: https://pallyy.com/features/publish
- All features: https://pallyy.com/features