---
title: "Manage multiple social media accounts"
seoTitle: "How to Manage Multiple Social Media Accounts in One Place"
description: "Manage multiple social media accounts without tab chaos: group them by brand, post to all of them from one composer, and keep every inbox in one queue."
category: "guides"
subcategory: "workflows"
emoji: "🗂️"
order: 3
datePublished: "2026-08-23"
dateUpdated: "2026-08-23"
---

Managing multiple social media accounts stops being chaotic the moment they're grouped by brand instead of juggled by tab. The failure mode is always the same: eight open tabs, six logins, and a post that went to the wrong account. The fix is structural, and it takes about fifteen minutes to set up.

## How to manage multiple accounts in one place

The structure does the managing; you just set it up once.

### 1. Group accounts by brand, not by platform

Each brand gets a [social set](/help/social-sets-explained) holding every account that brand owns, from Instagram and TikTok to LinkedIn and Google Business. The grouping is the whole trick: everything you do afterward happens within one brand's context, which is what makes posting to the wrong account structurally hard instead of just hopefully avoided.

![The Social Sets settings page in Pallyy with each brand's set listed separately](/img/help/invite-clients-to-connect/social-sets-list.png){width="910" height="876" display="455"}

### 2. Connect accounts without password juggling

Connect your own accounts directly at **[Settings > Social Sets](https://app.pallyy.com/settings/socials)**, and for pages you manage for someone else, get a [role on their Page](/help/facebook-page-access) so their accounts appear under your own login. Password spreadsheets retire here.

### 3. Post to every account in one pass

One post in the [composer](/help/post-composer) covers every network in the set, each with its own caption and a [preview](/help/post-previews) of exactly how it will look. Cross-network posting becomes one workflow instead of five apps.

![Pallyy's post composer with per-network captions and previews for one post](/img/help/post-composer/composer-overview.png){width="1542" height="1736" display="771"}

### 4. Let queues handle the timing per brand

Each set keeps its own [queue times](/help/queue-scheduling) and its own [timezone](/help/timezones), so every brand posts on its own schedule without you tracking any of it. Finished posts take the next open slot.

### 5. Answer everything from one inbox

Comments, DMs, and reviews from a set's accounts land in one [inbox](/help/manage-comments-and-messages) queue. Switching sets switches context completely: calendar, inbox, and analytics all scope to the brand you're looking at.

![Pallyy's unified inbox with conversations from every network in one list](/img/compare/unified-inbox.png){width="2400" height="1552"}

### 6. Add people without adding passwords

When accounts outgrow one person, [teams](/help/teams) grant access per set, so a teammate sees exactly the brands they work on. Access is granted and revoked per person, and nobody ever learns a password.

## Same accounts, one person, or many brands

The structure flexes to whichever version of "multiple accounts" you have. One brand across seven networks is one set with seven accounts. Ten clients is [ten sets](/help/onboard-a-new-client), each with its own calendar, queue, and inbox. A creator running a main account plus a side project is two sets, switched between in one click, with no logout in sight.

## Frequently asked questions

### How do I manage multiple social media accounts without logging in and out?

Connect every account into Pallyy once, grouped into a social set per brand, and work from one dashboard. Posting, replies, and analytics all happen through official APIs, so the daily juggle of logins disappears.

### How many social media accounts can I manage in Pallyy?

A social set holds up to 11 accounts on paid plans, and you add more sets as you add brands: extra sets are $10 a month on Starter and Pro, Agency includes 10 sets, and Scale includes 30.

### How do I keep clients' accounts separate from each other?

One social set per client keeps each client's accounts, calendar, inbox, and analytics in its own workspace. Nothing crosses between sets, which is exactly the property you want when a wrong-account post would be a fireable mistake.

### Can I post the same thing to all my accounts at once?

Yes, and you can tailor it per network in the same pass. One composer session covers every account in the set, with per-network captions and previews, so the post fits each platform instead of being pasted across them.