Every feature, improvement, and fix we've shipped, all the way back to 2019. Updated whenever something new lands.
Last updated October 28, 2026
Every team member now holds a role on each social set you share with them: Editor can do everything including publishing, approving and deleting, Collaborator can create and edit but not publish, approve or delete, and Viewer can look but not change anything. Pick the role per set under Settings > Team Members. Included on every plan with team seats.
Schedule a reel as a trial reel, shown to non-followers first, and choose whether Instagram shares it to your followers automatically when it performs well or leaves that to you. Also available through the API and MCP.
When using Pallyy from ChatGPT, you can now import images generated or attached in the conversation into a social set's media library.
Connect Claude, ChatGPT, Cursor, or another MCP client to schedule posts, import media, and pin calendar notes in plain language. Manage connections under Settings > Connected Apps. Included on every plan.
The public API is now included on Free as well as paid plans, so you can create API keys and automate scheduling from your own software on any plan.
Free plans can now connect multiple social accounts in a social set, not just one. Your free set still covers a single brand.
Review posts waiting for approval in one place, with a pending count in the nav and clearer approval wording across posts, notifications, and shared calendars.
Schedule posts, create drafts, browse your media library, and import media by URL from your own software. Create scoped API keys under Settings > API keys on any paid plan.
The activity timeline now shows when a post was created and when someone changes its content.
Comments and activity now show as a cleaner timeline with grouped chat-style threads, and clients see the same view on shared calendars.
A completely rebuilt post editor: redesigned media gallery, per-network cards, a publishing bar that surfaces errors and warnings inline, and cleaner published post views.
A new date and time picker, scheduling in a cleaner modal, and post history shown beside the editor on wide screens.
Schedule a post to automatically repeat on a recurring schedule, with full edit and delete support. Available on Pro plans and above.
Every post in the shared calendar now shows a badge for its type, and stories display with vertical story-sized thumbnails.
The separate saved times concept was folded into one improved Queue for filling posting slots.
Redesigned hashtag lists with a cleaner picker and a new generate with AI option.
A new navigation menu, refreshed typography, and consistent page headers across the app.
Extra safety checks so the same post can never accidentally publish twice to Instagram, Facebook, or X, even when a network responds slowly.
Add Instagram audio tracks when scheduling Reels.
Pallyy now suggests your recently used Instagram collaborators, tagged users, product tags, Facebook places, and Pinterest boards.
Search anywhere to jump between pages, switch social sets, and run actions from the keyboard.
3:4 and 5:4 aspect ratios, plus automatic ratio suggestions when cropping.
Schedule one story post with multiple photos or videos. It publishes as a story sequence on Instagram and Facebook, with 9:16 previews while you compose.
Rebuilt in-app notifications, with alerts for the whole team, in-app and by email, when a post fails to publish or an account connection breaks.
Filter a post's activity history by event type: comments, approvals, or status changes.
A months-long overhaul of publishing across Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads, YouTube, Bluesky, and Google Business Profile: smarter retries and error messages that explain what actually went wrong.
Comments and approvals now appear together in one chronological history, per post or across the whole calendar, and clients can reply to individual comments.
Every post now has a full activity history: status and date changes, approvals, and threaded comments, including comments from shared calendars, plus internal-only comments and email notifications.
The grid now shows the actual scheduled posts, with options to show or hide reels and manually published posts.
Links to your published Bluesky posts now point to the right place.
The grid planner and shared calendar grids switched to Instagram's new 3:4 crop.
Share a calendar as view-only so clients can see scheduled posts without approving or editing.
Post cloning and Link in Bio branding removal are now included on the Starter plan.
A ground-up rewrite of the scheduling system, bringing bulk clone, bulk clone to other social sets, and friendlier publishing error messages.
Add accessibility alt text to Instagram posts when scheduling.
Send clients a secure link to connect their own social accounts, no password sharing needed. Available on Agency and Scale plans.
Group and organize your social sets with labels in the set switcher.
Connect Instagram accounts directly with Instagram's own login, no Facebook Page required.
Resolved an issue where the same story could publish to Instagram more than once.
Fixed a bug that stopped image posts from publishing to TikTok.
Scheduled Threads, YouTube, and Bluesky posts now appear in client-facing shared calendars.
Once a post has published, it can no longer be edited or have its approval changed from the shared calendar.
The cover frame you pick for a Reel is now applied correctly.
A new plan lineup with clearer feature comparison, add-ons like AI captions, and plan suggestions based on your actual usage.
Save a post with no media attached via the new draft modal.
Upload files directly to a post's media gallery instead of going through the media library first.
A new setting hides the welcome popup your clients see when they first open a shared calendar.
Publishing retries more times over a longer window, and TikTok posts are verified live before being marked as published.
A new list-style view for the media library, with folders shown as a list in the sidebar.
Resolved a bug that could cause the same post to publish twice.
Pallyy reuses your LinkedIn login so you can add multiple pages or profiles without re-authorizing every time.
Schedule an automatic first comment on Reels, handy for keeping hashtags out of the caption.
See which sound a reel uses.
Location tagging is no longer limited to account owners.
Download your scheduled and published posts as a CSV file for reporting or backups.
Video posts show their cover thumbnail, and a new enlarge button opens any post's media at full size.
When an inbox conversation is assigned to a teammate, they get an email notification so nothing slips through.
Tag products and variants from your Instagram shop on scheduled posts, extended to carousels and reels shortly after.
Pick any frame of your video as the cover when scheduling Instagram videos and Reels.
Failed posts now show a specific, human-readable reason across Instagram, Facebook, TikTok, X, LinkedIn, Bluesky, and Google.
Publishing automatically retries when a network hits a temporary glitch, so fewer posts fail for transient reasons.
The price of the Unlimited plan was reduced.
The hashtag manager and the picker inside the composer were rebuilt with a cleaner, faster interface.
The Google Drive option was removed from the media uploader.
Copy files or whole folders from one social set's media library to another, including in bulk.
A new plan with unlimited social accounts and users, aimed at agencies managing many brands.
Engagement rate by reach plus new totals, with Instagram saves counted in the engagement rate.
Media library storage and per-file upload limits were increased across plans.
The grid preview default matches Instagram's 4:5 crop, with a toggle back to square tiles.
Uploaded videos keep their original dimensions instead of being downscaled, so published videos look sharper.
Automation rules were retired from the social inbox.
A rebuilt inbox: reply to Instagram and Facebook messages, comments and mentions, TikTok comments, LinkedIn comments, and Google Business ratings, with bulk actions, filters, assignments, and labels.
Support chat and help articles available throughout the product.
The grid preview now shows more days of upcoming posts, so clients can see further ahead.
Connect Bluesky accounts, including custom-domain handles, and schedule posts with mentions, link embeds, and images.
Accurate previews for every network beside the composer: link previews for Facebook, LinkedIn, X, and Threads, Instagram collaborators and tags, interactive TikTok carousels, and new YouTube and Threads previews.
Capture rough post ideas with media, then turn them into scheduled posts straight from the calendar. Replaced the old Templates feature, with existing templates migrated automatically.
Subscriptions now support 3D Secure card verification for banks that require it.
Settings rebuilt with dedicated pages for teams, invites, and social sets.
Past and scheduled posts together, drag-and-drop reordering with touch support, bulk actions, and 4:5 or 1:1 preview modes.
The workflow feature was retired.
A simpler plan structure rolled out to all users.
Queue posts into preset time slots automatically, with timezone support, plus a quick text-post composer.
Schedule Reels and photo or video Stories to Facebook Pages, not just feed posts.
Schedule TikTok photo posts and multi-image carousels in addition to videos.
Schedule video pins and multi-image carousel pins to Pinterest.
Invite collaborators on Instagram posts so they appear on both profiles.
Connect YouTube and Threads accounts and schedule to both, with titles and privacy settings for YouTube.
Every post in one list with filters for network, status, and label, plus bulk actions: schedule, delete, label, approve, and clone to other social sets.
The caption limit for X was raised beyond 280 characters for premium accounts, with a soft warning instead of a hard block.
Per-network editing cards, image cropping, carousel reordering, copy caption or media to all networks, AI caption writing, tagging, locations, video covers, labels, team comments, post cloning, and fullscreen mode.
A redesigned main navigation with quicker access to reports and brands.
A ground-up redesign: approvals, comments where guests can join in without an account, sticky notes, a grid planner with editable captions, per-calendar permissions, dark mode, and a first-visit intro guide.
A weekly grid with hour-level drag-and-drop, and a compact list view.
Comments, reviews, and messages from Instagram, Facebook, LinkedIn, TikTok, and Google Business synced into one inbox.
Drag and drop posts, notes, and media straight onto days, click any day to create, plus filters, holiday import, and clearer status icons.
Audience reports were retired from analytics.
Track LinkedIn post and page performance in Pallyy analytics.
Get an email when a social login expires, so you can reconnect before posts fail.
A folder tree with nested navigation, moving files and folders, filters and search, bulk delete, and a used indicator on already-scheduled media.
Rebuilt editor and public pages: a cleaner design, click and page view insights, TikTok and Pinterest icons, Instagram media pulled live from your account, and a hide-branding option on paid plans.
New left navigation, cleaner headers, and a lighter overall look.
Join and track the Pallyy affiliate program from inside the app.
These features were retired, the Twitter inbox following X's API restrictions.
The automations feature was retired.
Folders can now contain subfolders, with move-to-folder and sorting by name or date.
Calendar notes can repeat on a schedule, with options to update or discard a whole series.
Twitter analytics was retired following X's API restrictions.
Tag people in Reels, pick a video cover by timestamp, and add locations to carousels.
Limits raised to 10-minute videos and 2,200-character captions.
Images are compressed locally before upload and uploads retry automatically.
Choose notification-based publishing for Facebook posts instead of auto-publish.
Stories publish automatically at their scheduled time, no phone notification needed.
Publish multi-photo posts to Facebook Pages.
Add accessibility alt text to images on Twitter, LinkedIn, and Facebook, including carousels.
Clients can download a post's media, with carousels bundled as a zip, and copy captions straight from the calendar.
Posts show link previews, clickable links, and tagged users.
Get an email reminder when a notification-based post is due to publish.
Email notifications when a post fails to publish, now for every platform.
Clients can filter the calendar to only show posts with specific labels.
Track performance stats for your Google Business Profile.
Track TikTok account and post performance in Pallyy.
Read and reply to Twitter direct messages from the Pallyy inbox.
Add a Pinterest link to the social icons row on your bio page.
A post denied in the shared calendar can't publish until it's revised and re-approved.
Schedule Reels and have them publish automatically.
Mention other pages and companies when publishing.
Publish multi-image carousel posts to LinkedIn.
Attach up to four images when scheduling tweets.
Choose to publish Instagram posts yourself via notification instead of auto-publish.
A client-facing calendar of scheduled posts with a post detail view and an Instagram grid display.
Track tweet and profile performance in Pallyy analytics.
Multi-image carousels publish automatically, no notification needed.
Scheduled analytics email reports, now included for free accounts.
See how many people saved your Instagram posts.
Schedule TikTok videos with Pallyy.
Publish carousel-style link posts to Facebook Pages.
Schedule and auto-publish pins to Pinterest.
A grid layout mirroring your Instagram feed, with each post linking wherever you choose and videos playing right in the grid.
Get notified when an Instagram or Facebook post fails to publish.
The grid updates automatically every time you post to Instagram.
Schedule animated GIFs to Facebook and Instagram.
Schedule videos to these networks, not just images.
Add a location to your Instagram and Facebook posts.
Tag other Instagram accounts in your scheduled photos.
Schedule posts to your Google Business Profile.
Schedule and auto-publish posts to LinkedIn.
Schedule and auto-publish tweets.
Schedule and auto-publish posts to Facebook Pages.
Automatically post a first comment right after your Instagram post publishes, great for hashtags.
Get an email when a connected profile disconnects and needs re-linking.
Schedule IGTV videos to Instagram.
The start of Pallyy publishing: scheduled Instagram posts now publish automatically at their set time.
Track reach rate for your Instagram posts in analytics.
Every button and social icon click on your bio page is counted.
Add YouTube videos that play directly on your bio page.
The first version of the link-in-bio page: profile, buttons, and social links.
Engagement rate calculated and shown for your posts and profile.
Track competitor Instagram accounts and compare their recent performance.
Automatic tracking of your Instagram Stories and their performance.
Upgrading backfills your complete Instagram insights history, not just recent data.
Analytics pulls your last 90 days of posts, with full history for premium.
See your best-performing posts at a glance.
