How Wallaringa Farm plans consistent social content.
Wallaringa Farm uses Pallyy to plan content visually, schedule across multiple channels, post to their Google Business Profile, and collaborate with their social media manager.
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Introduction
Wallaringa Farm uses Pallyy to keep social content organized.
Before Pallyy, Wallaringa Farm was managing social media in a reactive and scattered way, with posts often happening last minute instead of being planned ahead.
"As a visual, story led brand, we knew we needed a more considered approach, but keeping everything across multiple platforms organised was a real challenge."
Pallyy gives the team one place to plan visually, collaborate with their social media manager, organise content into folders, schedule across channels, and keep Google Business Profile updated.
Workflow
How Pallyy fits into the work.
A few of the ways Wallaringa Farm uses Pallyy to keep planning, approvals, and publishing moving.
Visual grid preview
Plan the Instagram feed before posts go live so the full brand story feels considered, not just each individual post.
Multi-channel scheduling
Schedule content across several social platforms and Google Business Profile from one organised workspace.
Content folders
Keep imagery and video from different photographers, creators, stays, and events easy to find and reuse.
Before
Before Pallyy
Before Pallyy, Wallaringa Farm did not have a very organised social media workflow. Posting was reactive and scattered, with content often going out last minute rather than being planned ahead.
"The biggest challenge [before using Pallyy] was finding the time to post organically and consistently."
The team had beautiful content, but finding the time to post organically and consistently across several channels was difficult. Manually copying posts across platforms made the process slower and more inconsistent than it needed to be.
Need
Why they needed a new solution
Planning was taking the most time: deciding what to post, where to post it, how it would look on the grid, and then getting it live across different platforms.
"We wanted a platform that could help us manage content across several channels in one place."
Wallaringa Farm wanted a platform that could manage content across several channels in one place. Posting to their Google Business Profile was especially important, because some other scheduling platforms they had looked at did not support it.
Solution
Why Pallyy fit
Wallaringa Farm chose Pallyy because it felt easy to use, visually clear, and genuinely suited to the way the brand works.
Because Wallaringa Farm is an aesthetic, storytelling-driven brand, visual planning matters. The team needed something simple enough to use consistently, but powerful enough to stay organised across multiple channels.
Features
The favourite features
The grid preview quickly became a favourite feature. For Wallaringa Farm, the visual flow of Instagram matters, so being able to see everything laid out before it goes live makes a real difference.
Collaboration has also become much easier. Laura from House of Marz handles most of the planning and scheduling, while the Wallaringa Farm team can jump in to make comments, suggest changes, add extra posts, and see what is coming up.
Multi-channel scheduling, Google Business Profile posting, visual grid preview, content folders, and collaboration all became essential parts of the workflow.
Impact
The result
The process is now much more organised. Everything is kept in one place instead of getting lost in emails, messages, or separate documents.
"It has made our social media process so much more streamlined than it has ever been. Instead of everything feeling last minute and scattered, we now have a much clearer system for planning, reviewing and scheduling content."
Pallyy has saved Wallaringa Farm countless hours by giving them a clearer system for planning, reviewing, scheduling, and organising content.
The business is now more consistent and intentional with organic content, while regular Google Business Profile updates help with visibility and SEO for people discovering Wallaringa Farm through search, social media, and visual storytelling.
Gallery
The kind of visual content Wallaringa Farm can keep organised in Pallyy.
"It has made it much easier to make the most of the content we already have, rather than letting things get lost or forgotten."
Images: Laura Grzelak / House Of Marz