BeReal is a social media trend and app designed to encourage authenticity by prompting users to post unfiltered, real-time photos once a day. At a random time each day, users receive a notification to capture and share a photo using both the front and back camera simultaneously within a short window.
This spontaneous approach aims to move away from curated, highly-edited content that dominates many platforms, promoting a more genuine and "real" look into users' everyday lives.