A live stream is real-time video broadcast to a social media audience.
Live streams are used for launches, Q&A sessions, webinars, behind-the-scenes content, interviews, and community events.
Because viewers can interact while the stream is happening, live video can create a stronger sense of immediacy and connection.
Live streams usually perform better with a simple run of show, a clear host, prepared questions, moderation support, and a plan for repurposing the recording afterward.
Instagram, Facebook, YouTube, TikTok, LinkedIn, and Twitch all support live video, each with different audience expectations, discovery mechanics, and replay options.
Long enough for people to join and settle in. Many streams run 20 to 60 minutes, since audiences arrive gradually and very short streams end before most viewers find them.
Repurpose it. A single stream can become short clips, quote posts, a blog recap, and an on-demand replay, which usually earns more total attention than the live broadcast itself.