A micro influencer is a creator with a smaller but often highly engaged niche audience.
Exact follower ranges vary by industry, but micro influencers are usually valued for trust, specificity, and community connection.
Brands may work with micro influencers to reach focused audiences at a more accessible cost than large celebrity partnerships.
Micro influencers can be valuable for testing niche messages because their audiences are often specific enough to reveal what resonates with a real community.
Commonly between 10,000 and 100,000, though the exact ranges vary by industry and who is defining them.
Higher engagement rates, more niche audiences, more accessible pricing, and recommendations that feel personal. Several micro partnerships often outperform one macro post for the same budget.
Often from around a hundred to a few thousand per post depending on niche, engagement, and deliverables. Many also work with product, affiliate commissions, or longer-term retainers.