Reaction

A reaction is a quick social response such as a like, heart, emoji response, or platform-specific feedback action.

Reactions are a lightweight form of engagement and can signal audience sentiment or interest.

They are useful, but deeper actions like comments, shares, saves, clicks, and messages often provide more context.

Reactions are best treated as a light signal, then compared with comments, shares, saves, and clicks to understand whether people were casually interested or deeply engaged.

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