Get posts approved before they go live
Share posts on one calendar, collect feedback, and get sign-off before anything publishes. No spreadsheets, screenshots, or email chains.
One shared calendar for feedback and sign-off
A social media approval tool gives clients and teammates one place to review upcoming posts, leave feedback, and sign off before anything publishes. Instead of chasing approval through screenshots, spreadsheets, and email threads, Pallyy puts every draft on a shared calendar where stakeholders can comment, approve, or request changes, and approved posts publish automatically at their scheduled times.
Because post approval, content feedback, and scheduling live in the same tool, approving a post and getting it published are the same motion. There is no exporting approved content from a standalone proofing app into a separate scheduler, and no post goes live in a different state than the one your client signed off on.
Approve posts for every platform
Approved content publishes automatically wherever you post, across all the major social networks.
How the social media approval workflow works
From draft to published post, the whole approval process happens in one place.
Create the posts
Build posts with captions, media, and previews for each channel.
Share the calendar
Send clients or stakeholders a link to the shared content calendar.
Collect feedback
Reviewers comment on posts directly, so feedback stays with the content.
Make revisions
Update captions, media, or timing based on the feedback.
Get approval
Stakeholders approve each post once it is ready to go live.
Publish on schedule
Approved posts publish automatically at their scheduled times.
Everything you need to get sign-off
From first draft to published post, review and approvals live in one place.
Share posts with a simple calendar link
Send clients or teammates a shared calendar link, so review happens where scheduling does.
Collect feedback directly on each post
Every comment, revision, and decision stays attached to the post it belongs to.
Approve, reject, or request changes
Give every post a clear status, so nothing goes live without sign-off.
Approved posts publish automatically
Once a post is signed off, there is nothing left to copy, paste, or manually post.
Questions, answered
What is a social media approval tool?
A social media approval tool, sometimes called a post approval tool or content approval tool, lets teams and clients review posts before they are published. It replaces email chains, screenshots, and spreadsheets with one shared place to preview content, leave feedback, request changes, and approve posts, so nothing goes live without sign-off.
What makes the best social media approval tool?
The best social media approval tool makes review effortless for the people approving: clients should be able to preview and approve posts without creating an account, feedback should stay attached to each post, approval statuses should be clear at a glance, and approved content should flow straight into scheduling. Pallyy is built around exactly that workflow.
Do all social media tools include post approvals?
No. Many social media schedulers have no approval features at all, or reserve them for their most expensive tiers. Pallyy includes approval workflows, post comments, post history, and shared client calendars on its paid plans.
How do clients approve social media posts in Pallyy?
You share your content calendar with a public calendar URL. Clients open the link, preview upcoming posts, leave comments, and approve or reject each one. Approved posts then publish automatically at their scheduled times.
Do clients need a Pallyy account to review posts?
No. Clients can review, comment on, and approve posts through a shared calendar link without joining your workspace, which keeps the approval process simple for people outside your team.
What happens after a post is approved?
Approved posts publish automatically at their scheduled times, so there is no manual copying or posting after sign-off. If plans change, you can still reschedule posts by dragging them around the calendar.
Can teammates approve posts as well as clients?
Yes. You can invite team members to your workspace to comment on, approve, or reject posts, and use internal comments to discuss changes before content goes out for client review.
Can I see who approved or changed a post?
Yes. Every post has a history that tracks comments, approval changes, status changes, and scheduling changes, so there is a clear record of how each post reached its final version.
Which social networks can approved posts be published to?
Pallyy publishes approved posts to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky.
How do agencies manage approvals for multiple clients?
You can manage multiple brands, clients, and channels in one Pallyy account and share a calendar with each client for review and approval, keeping every client's feedback and sign-off separate and organized.