The social media approval tool for clients and teams
Share upcoming posts with clients or teammates on one calendar, collect feedback, and get sign-off before anything publishes. No spreadsheets, screenshots, or email chains.
Publish approved posts to:
Trusted by teams at
One shared calendar for feedback and sign-off.
A social media approval tool gives clients and teammates one place to review upcoming posts, leave feedback, and sign off before anything publishes. Instead of chasing approval through screenshots, spreadsheets, and email threads, Pallyy puts every draft on a shared calendar where stakeholders can comment, approve, or request changes, and approved posts publish automatically at their scheduled times.
Because post approval, content feedback, and scheduling live in the same tool, approving a post and getting it published are the same motion. There is no exporting approved content from a standalone proofing app into a separate scheduler, and no post goes live in a different state than the one your client signed off on.
Share
Share posts with a simple calendar link.
Send clients or teammates one link to a shared calendar of upcoming content, so review happens in the same place as scheduling.
Shared client calendar
Share draft and scheduled content with clients or collaborators from one calendar.
Explore the calendarPublic calendar link
Clients review, comment, and approve through a shared calendar URL, without needing full access to your workspace.
Custom domain for shared links
Use your own domain for shared calendar and client links to keep review on-brand.
Post previews
Show clients how each post will look on the platform it is going to before they approve it.
Instagram grid preview
Let clients see how upcoming Instagram posts will look in the profile grid.
Calendar notes
Add campaign notes and context so reviewers understand the plan behind each post.
Review
Collect feedback directly on each post.
Content approval works better when feedback lives with the content. Every comment, revision, and decision stays attached to the post it belongs to, instead of scattered across emails and chat threads.
Post comments
Leave comments and threaded replies on each post during review.
Client comments
Clients can comment on posts from the shared calendar, so feedback lands where the work happens.
Internal comments
Discuss changes with your team before or after client feedback comes in.
Post labels
Organize content with labels so reviewers can filter to the posts that need attention.
Post history
Track comments, approval changes, status changes, and scheduling changes on every post.
Approve
Approve, reject, or request changes before publishing.
Give every post a clear approval status, so nothing goes live without sign-off and nothing approved gets forgotten.
Approval workflows
Comment on, approve, or reject posts before they are published.
Client approvals
Clients approve posts directly from the shared calendar, no back-and-forth required.
Team approvals
Invite teammates to review and approve content inside your workspace.
Approval tracking
See which posts are approved, rejected, or still waiting on review at a glance.
Multiple clients and brands
Manage approvals for multiple brands, clients, and channels from one account.
Publish
Approved posts publish automatically on schedule.
Approval connects straight to publishing, so once a post is signed off there is nothing left to copy, paste, or manually post.
Automatic publishing
Once content is approved, Pallyy publishes it at the scheduled time.
Explore publishingEvery major platform
Publish approved posts to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky.
Drag-and-drop rescheduling
Move posts around the calendar when feedback changes the plan.
Queue scheduling
Add approved posts to a queue of saved timeslots for a consistent cadence.
Clone posts
Duplicate approved posts to speed up repeat campaigns and formats.
Workflow
How the social media approval workflow works.
Pallyy is an approval workflow tool built into a scheduler, so every step from draft to published post happens in one place.
1. Create the posts
Build posts with captions, media, and previews for each channel.
2. Share the calendar
Send clients or stakeholders a link to the shared content calendar.
3. Collect feedback
Reviewers comment on posts directly, so feedback stays with the content.
4. Make revisions
Update captions, media, or timing based on the feedback.
5. Get approval
Stakeholders approve each post once it is ready to go live.
6. Publish on schedule
Approved posts publish automatically at their scheduled times.
Questions and answers
FAQs.
What is a social media approval tool?
A social media approval tool, sometimes called a post approval tool or content approval tool, lets teams and clients review posts before they are published. It replaces email chains, screenshots, and spreadsheets with one shared place to preview content, leave feedback, request changes, and approve posts, so nothing goes live without sign-off.
What makes the best social media approval tool?
The best social media approval tool makes review effortless for the people approving: clients should be able to preview and approve posts without creating an account, feedback should stay attached to each post, approval statuses should be clear at a glance, and approved content should flow straight into scheduling. Pallyy is built around exactly that workflow.
Do all social media tools include post approvals?
No. Many social media schedulers have no approval features at all, or reserve them for their most expensive tiers. Pallyy includes approval workflows, post comments, post history, and shared client calendars on its paid plans.
How do clients approve social media posts in Pallyy?
You share your content calendar with a public calendar URL. Clients open the link, preview upcoming posts, leave comments, and approve or reject each one. Approved posts then publish automatically at their scheduled times.
Do clients need a Pallyy account to review posts?
No. Clients can review, comment on, and approve posts through a shared calendar link without joining your workspace, which keeps the approval process simple for people outside your team.
What happens after a post is approved?
Approved posts publish automatically at their scheduled times, so there is no manual copying or posting after sign-off. If plans change, you can still reschedule posts by dragging them around the calendar.
Can teammates approve posts as well as clients?
Yes. You can invite team members to your workspace to comment on, approve, or reject posts, and use internal comments to discuss changes before content goes out for client review.
Can I see who approved or changed a post?
Yes. Every post has a history that tracks comments, approval changes, status changes, and scheduling changes, so there is a clear record of how each post reached its final version.
Which social networks can approved posts be published to?
Pallyy publishes approved posts to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky.
How do agencies manage approvals for multiple clients?
You can manage multiple brands, clients, and channels in one Pallyy account and share a calendar with each client for review and approval, keeping every client's feedback and sign-off separate and organized.