One social media calendar for every channel
Plan upcoming posts on a visual content calendar, move things around as plans change, share it with clients, and let Pallyy publish everything on schedule.
A social media calendar that publishes, not just plans
A social media calendar shows every upcoming post across every channel: what is going out, where, and when. Most teams start with a spreadsheet or template, then outgrow it, because a spreadsheet cannot preview posts, collect approvals , or publish anything. Pallyy's content calendar is the live version: drag posts around, share the plan with clients, and let approved content publish automatically at its scheduled time.
One calendar, every platform
Everything you plan publishes automatically to all the major social networks.
How to build a social media calendar in Pallyy
From empty month to published posts, the whole content calendar workflow happens in one place.
Connect your channels
Add the social accounts for each brand or client you manage.
Capture ideas and key dates
Add post ideas, campaign notes, and important dates to the calendar.
Create the posts
Turn ideas into posts with captions, media, and platform previews.
Schedule and arrange
Pick times, use your queue, and drag posts around until the month looks right.
Share for approval
Share the calendar so clients or teammates can review and approve the plan.
Publish automatically
Approved posts go live on schedule without any manual posting.
Everything your content calendar needs
Plan, capture, share, and publish, all from one calendar.
Plan every post on one visual calendar
Work in month, week, or list view across every brand and channel.
Keep ideas and context on the calendar
Capture ideas, campaign notes, and key dates alongside your posts.
Share the calendar with clients
Give clients and teammates a live view of the plan, not a stale export.
The calendar publishes for you
It is connected to your channels, so the plan becomes the posts.
Questions, answered
What is a social media calendar?
A social media calendar is a planned schedule of upcoming posts across your social channels. It shows what is being published, where it is going, and when, so teams can plan campaigns, balance content types, and avoid last-minute posting. In Pallyy, the calendar is also where posts are created, approved, and published.
What views does the social media calendar have?
Month, week, and list. Month shows the full plan including notes and ideas, week zooms into the days, and list shows everything upcoming in chronological order.
Why use a social media calendar tool instead of a spreadsheet?
A spreadsheet can list posts, but it cannot show platform previews, collect feedback and approvals, or publish anything. A social media calendar tool keeps the plan and the publishing in one place, so the calendar always reflects what will actually go live, without copying content between documents and schedulers.
Can I manage multiple brands or clients on one calendar?
Yes. You can manage multiple brands, clients, and channels in one Pallyy account, with a separate calendar for each, which keeps every content plan organized without jumping between tools.
Can I share my social media calendar with clients?
Yes. You can share your calendar with a public URL so clients or teammates can see upcoming content, leave comments, and approve posts without joining your workspace. You can also use your own custom domain for shared links.
Which social networks does the calendar support?
You can plan and publish posts to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky, all from the same content calendar.
How far in advance can I plan my social media calendar?
As far ahead as you want to plan. Many Pallyy customers schedule their content a month or more in advance, then adjust the calendar as plans change using drag and drop.
Does the calendar handle content ideas as well as scheduled posts?
Yes. You can capture post ideas, add campaign notes and reminders, create recurring notes, and import Google Calendar events, so the full content plan lives alongside the scheduled posts.
Is there a free social media calendar plan?
Yes. Pallyy has a free plan you can use to plan and schedule posts on the calendar, and paid plans add more posts, approvals, client sharing, and team features as you grow.