One social media calendar for every channel
Plan upcoming posts on a visual content calendar, move things around as plans change, share it with clients, and let Pallyy publish everything on schedule.
Plan and publish to:
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A social media calendar that publishes, not just plans.
A social media calendar shows every upcoming post across every channel: what is going out, where, and when. Most teams start with a spreadsheet or template, then outgrow it, because a spreadsheet cannot preview posts, collect approvals, or publish anything. Pallyy's content calendar is the live version: drag posts around, share the plan with clients, and let approved content publish automatically at its scheduled time.
Plan
Plan every post on one visual calendar.
See everything that is scheduled across every brand and channel, and build the plan in whichever way suits the work.
Calendar scheduling
Plan content from the calendar, posts list, or platform composer.
Drag-and-drop scheduling
Move posts, notes, and media around the calendar as plans change.
Queue scheduling
Create timeslots and add posts to your queue for a consistent posting cadence.
Saved posting times
Reuse your common publishing times instead of picking dates from scratch.
Post labels
Label content by campaign, client, or type, then filter the calendar to what matters.
Multiple brands and clients
Keep a separate content calendar for every brand or client you manage.
Capture
Keep ideas and context on the calendar too.
A content calendar is more than publish dates. Capture ideas, campaign notes, and key dates alongside the scheduled posts.
Post ideas
Capture content ideas early, then turn the strongest ones into scheduled posts.
Calendar notes
Add notes for campaigns, briefs, reminders, and important dates.
Recurring notes
Create repeat notes for recurring content plans and campaign tasks.
Google Calendar import
Import Google Calendar events as notes so external dates stay visible in the content plan.
Instagram grid preview
See how the planned posts will look in your Instagram profile grid.
Share
Share the calendar with clients and teammates.
Give clients and stakeholders a live view of the content plan instead of exporting spreadsheets that are outdated by Monday.
Shared client calendar
Share draft and scheduled content with clients or collaborators from one calendar.
Public calendar link
Clients view the calendar through a shared URL, without needing full access to your workspace.
Custom domain for shared links
Use your own domain for shared calendar and client links to keep the plan on-brand.
Team collaboration
Invite teammates to plan, comment, and work from the same calendar.
Approvals from the calendar
Clients and teammates can review, comment on, and approve posts before they go live.
Explore approvalsPublish
The calendar publishes everything for you.
Unlike a spreadsheet or template, this social media calendar is connected to your channels, so the plan becomes the published posts.
Every major platform
Plan and publish to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky.
Post previews
Preview how each post will look on its platform before the date arrives.
Post history
Track comments, approval changes, status changes, and scheduling changes on every post.
Workflow
How to build a social media calendar in Pallyy.
From empty month to published posts, the whole content calendar workflow happens in one place.
1. Connect your channels
Add the social accounts for each brand or client you manage.
2. Capture ideas and key dates
Add post ideas, campaign notes, and important dates to the calendar.
3. Create the posts
Turn ideas into posts with captions, media, and platform previews.
4. Schedule and arrange
Pick times, use your queue, and drag posts around until the month looks right.
5. Share for approval
Share the calendar so clients or teammates can review and approve the plan.
6. Publish automatically
Approved posts go live on schedule without any manual posting.
Questions and answers
FAQs.
What is a social media calendar?
A social media calendar is a planned schedule of upcoming posts across your social channels. It shows what is being published, where it is going, and when, so teams can plan campaigns, balance content types, and avoid last-minute posting. In Pallyy, the calendar is also where posts are created, approved, and published.
Why use a social media calendar tool instead of a spreadsheet?
A spreadsheet can list posts, but it cannot show platform previews, collect feedback and approvals, or publish anything. A social media calendar tool keeps the plan and the publishing in one place, so the calendar always reflects what will actually go live, without copying content between documents and schedulers.
Can I manage multiple brands or clients on one calendar?
Yes. You can manage multiple brands, clients, and channels in one Pallyy account, with a separate calendar for each, which keeps every content plan organized without jumping between tools.
Can I share my social media calendar with clients?
Yes. You can share your calendar with a public URL so clients or teammates can see upcoming content, leave comments, and approve posts without joining your workspace. You can also use your own custom domain for shared links.
Which social networks does the calendar support?
You can plan and publish posts to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business, YouTube, X, Threads, and Bluesky, all from the same content calendar.
How far in advance can I plan my social media calendar?
As far ahead as you want to plan. Many Pallyy customers schedule their content a month or more in advance, then adjust the calendar as plans change using drag and drop.
Does the calendar handle content ideas as well as scheduled posts?
Yes. You can capture post ideas, add campaign notes and reminders, create recurring notes, and import Google Calendar events, so the full content plan lives alongside the scheduled posts.
Is there a free social media calendar plan?
Yes. Pallyy has a free plan you can use to plan and schedule posts on the calendar, and paid plans add more posts, approvals, client sharing, and team features as you grow.