A geotag is a location tag added to social media content.
Geotags can make content discoverable to people browsing a place, event, venue, city, or region.
They are useful for local businesses, tourism, events, restaurants, real estate, and community-focused content.
A geotag can support local discovery, but it should be paired with relevant content so the location adds context instead of feeling like a random tag.
They can add local discovery, since people browse location pages and platforms use location as a relevance signal. The effect is strongest for businesses serving a specific area.
If local customers matter, yes. Tagging your venue, neighborhood, or city makes content findable to nearby users and event browsers at essentially no cost.
Yes, platforms let you tag any location. Keep it relevant though: tagging popular places just for exposure reads as spammy and does not add useful context.