The FYP is where TikTok content wins or loses. Videos are shown to small batches of users first, and strong watch time, likes, comments, and shares push them to progressively larger audiences.
Landing on the FYP does not require a big following, which is why small accounts can reach millions. Posting when your audience is active helps a video get its first wave of engagement, and we cover the best time to post on TikTok in a dedicated guide.