When LRC Social founder Lisa Camp started the business in 2020, she wasn't necessarily planning to build a social media agency. Hiring was tough the year she graduated, so she decided to create her own opportunity. "I decided to hire myself," says Lisa.
What began with website design, which was her focus at school, quickly evolved as businesses navigated a rapidly changing digital landscape. As more businesses needed to strengthen their online presence, LRC Social expanded into social media marketing, and it eventually became the agency's core focus.
Today, LRC Social partners with businesses across a range of industries, managing everything from strategy through to execution. But there's one principle at the heart of the agency: their clients' success is their success.
That means getting to know each client's business, thinking beyond social media and making sure the work they're doing supports the bigger picture.
As the agency grew, however, keeping that personal approach while managing an increasing number of accounts required a smarter way of working.
Moving beyond the monthly deck
LRC Social had used social media schedulers before, so scheduling posts wasn't new. The bigger challenge was everything surrounding it.
Like many agencies, they had relied on content calendars and presentations to share upcoming social content with clients. Each month, content would need to be rebuilt into a deck, sent back and forth, reviewed and updated.
Pallyy's visual and customizable planning changed that process.
“Pallyy's visual, customizable planning isn't just easier for clients to actually see what's coming, it's smoother on our internal team's workflow too. Everything lives in one place instead of being rebuilt into a deck each cycle.”
That became particularly important as LRC Social's client base grew. The agency likes to work a month ahead, meaning its team needs to be able to plan content well in advance, send it to clients for approval and schedule everything to publish, all without anything falling through the cracks.
Pallyy brought those steps into one workflow.
A month at a glance
Today, visual planning sits at the heart of how LRC Social manages its accounts.
The team can map out a client's entire month on the social media calendar, see how the content is working together, identify gaps and make sure each brand stays on track. Once the plan is ready, posts can be sent to clients for review directly within Pallyy before being scheduled to go live.
“The visual planning and plan customization are at the heart of how we work. It's how we map out content month by month.”
The shared client calendar has become another essential part of the process. Rather than sending files or presentations back and forth, clients can see what's coming, provide feedback and approve content in the same platform the LRC Social team is using to manage it.
Even small details have found a place in the workflow. The team uses Pallyy's notes feature to flag recurring client events and important holidays, helping make sure nothing gets missed when they're planning content weeks in advance.
Scaling without sacrificing the relationship
For LRC Social, efficiency isn't about removing the human element from social media management. It's about removing the repetitive work that gets in the way of it.
Being able to plan, review and schedule content in one place has freed up hours that were previously spent on manual processes. That efficiency has helped LRC Social take on more clients while maintaining the level of personal attention they're known for.
“It's made collaboration smoother without making it feel impersonal.”
That's an important distinction for the agency. Staying close to its clients and understanding their businesses is core to how LRC Social works, and Pallyy supports that relationship rather than replacing it.
Clients still have visibility and a voice in what gets published, while the LRC Social team can take care of the heavy lifting behind the scenes.
More time for the work that matters
The biggest benefit isn't simply having fewer tasks to complete. It's what the team can do with the time they've gained.
With the execution side of social media streamlined, LRC Social can spend more time on strategy, creative thinking and the bigger-picture goals behind each client's social presence.
“When you're not buried in the logistics of getting posts out, you can be more thoughtful and more creative, and that's where we deliver the most value.”
Rather than Pallyy being something they use for a particular campaign, it's become part of the agency's everyday operating system. For every monthly-cadence client, it's where the team plans the month, manages approvals and schedules content to go live.
That consistency gives the agency a repeatable workflow it can rely on as it continues to grow.
A platform that grows with the agency
For LRC Social, choosing Pallyy wasn't about finding the biggest or most complex platform. They wanted something that could handle multiple clients, provide flexible visual planning, simplify approvals and schedule reliably, without an enterprise-level price tag.
Pallyy gave them that combination in a platform they found intuitive and responsive to the way they actually work.
“I also love that, as a user, we feel genuinely listened to. Pallyy actually pays attention to feedback and to the features and improvements users want to see, and the support has been phenomenal.”
For an agency that's built its business around close client relationships, that responsiveness matters.
And as LRC Social continues to grow, Pallyy is helping them maintain the balance that matters most: taking on more clients and working more efficiently, without losing the personal approach that got them there in the first place.
“I'd tell them it's worth it. It's helped us scale while staying close to our clients, and that balance is hard to find.”