Racket is a Melbourne-based outsourced marketing department for medium-sized businesses. Its team brings strategy, creative expertise, and implementation together, helping business leaders turn their goals into clear marketing plans and repeatable systems for generating sales opportunities.
That end-to-end role shapes how Racket approaches social media. Rather than treating it as a standalone service, the team connects social content to the wider strategy and each client's business goals, then uses Pallyy at the final stage to organize, proof, and schedule the approved work.
When the platform cost more than the job required
Racket had used another social media scheduler for years. Their workflow worked, but its pricing kept increasing while the part of the platform Racket actually relied on stayed relatively focused.
As a full-service agency rather than a social-only team, Racket handled reporting elsewhere. What it needed from a social media tool was scheduling, organization, and internal visibility—not a long list of features that would go untouched.
“Look at what you actually use, not what's on the feature list. Pallyy covered every part of the job we needed it to do, at a fraction of the cost, and it keeps evolving as social media changes.”
The price increases eventually made the decision simple: it was time to find a platform that covered the same practical needs at a more sensible price.
Finding a better fit
Pallyy covered every feature Racket needed, with a clear interface that made the move feel straightforward for the whole team. It also gave the agency something harder to find in a larger platform: a closer connection to the product itself.
As an Australian agency, Racket liked being able to support another Australian business. The team could request features, follow what was changing, and feel part of an evolving product rather than simply paying for a familiar name.
The same process, with less friction
Racket did not need to reinvent its workflow to adopt Pallyy. The team transposed the process it already had and kept Pallyy at the point where it adds the most value: scheduling and internal proofing.
Media library folders keep posts organized, labels make client content easier to navigate, and flexible calendar views let the team move between monthly, weekly, and list layouts.
Sharing has become especially important. Once posts are approved, the internal team can proof them through a shared link while account managers see exactly what is going out and when—without jumping between client accounts or platforms.
“Where Pallyy has changed things is internally. It slots into our normal account manager proofing process a lot more easily and connects with the other elements we're delivering, so the team can stay across everything without jumping between accounts.”
Lower costs, clearer visibility
The move was not about squeezing more clients into the same team or claiming an overnight transformation. It was about streamlining the work Racket was already doing.
Day to day, account managers spend less time moving between platforms to check scheduled content. Across the business, Racket has kept the tools and service level it needs while significantly reducing platform costs and improving visibility across client accounts.