An Algorithm in social media refers to the complex set of rules and calculations used by social media platforms to determine which content appears in a user's feed.
Social media algorithms analyze various factors such as user behavior, post engagement, relevance, and trends to personalize the content each user sees. These algorithms aim to enhance the user experience by showing posts, videos, and ads that are most likely to resonate with individual users, increasing time spent on the platform.
Understanding how algorithms work is crucial for creators and brands to optimize their content and increase visibility.