BTS, short for Behind the Scenes, refers to content that shows the process or background work involved in creating a final product, whether it's a video, photo shoot, film, or any other project. On social media, BTS content offers a glimpse into the preparation, creativity, and effort that goes into producing polished content, providing followers with an insider's look.
It is widely used by creators, influencers, and brands to foster a deeper connection with their audience by sharing raw, unfiltered moments that are usually kept off-camera.