CFBR, short for Comment for Better Reach, is a social media strategy where users encourage others to comment on their posts in order to increase visibility and engagement.
Since many social media algorithms prioritize posts with high engagement, having more comments can help boost the reach of a post, making it more likely to be shown to a wider audience.
This tactic is often seen in Instagram or Facebook captions where creators ask followers to drop a comment, answer a question, or engage in a discussion, all with the goal of improving the post’s performance.