A Hashtag is a keyword or phrase preceded by the # symbol, used on social media platforms to categorize and make content more discoverable.
Hashtags group posts under specific topics, allowing users to find and engage with content related to their interests. By clicking on or searching for a hashtag, users can view all public posts that include it, making it a powerful tool for trends, movements, and campaigns.
For creators and brands, effective use of hashtags can boost visibility, increase engagement, and connect content to a wider audience on platforms like Instagram, Twitter, and TikTok.