Hashtags act like clickable keywords. Each one has its own feed where people can discover content, which makes relevant hashtags one of the oldest organic reach tools on social media.
Their weight varies by platform: they remain useful on Instagram, LinkedIn, and TikTok when they are specific and relevant, while spammy blocks of generic tags do nothing. Our guide to mastering Instagram hashtags covers strategy, and our free Instagram hashtag generator suggests tags from a keyword.