An influencer is a creator or public account whose audience can affect awareness, opinions, or buying decisions.
Influencers may be categorized by audience size, niche, platform, or engagement quality.
Good influencer partnerships depend on audience fit, trust, clear goals, and content that feels natural for the creator.
Before working with an influencer, brands should review audience fit, comment quality, past partnerships, disclosure habits, content style, and whether the creator can explain the product naturally.
Common groupings are nano (roughly 1,000 to 10,000 followers), micro (10,000 to 100,000), macro (100,000 to 1 million), and mega or celebrity above that. Exact ranges vary by industry.
Rates vary enormously with audience size, engagement, niche, platform, and deliverables. Smaller creators may work for product or modest fees, while large accounts charge thousands per post.
Start from audience fit rather than follower count. Review their comment quality, past partnerships, content style, and whether their audience overlaps with the people you want to reach.