An Influencer is a social media user with the power to affect the purchasing decisions or behaviors of their audience due to their authority, knowledge, or relationship with their followers. Influencers often have a large, engaged following and collaborate with brands to promote products or services through authentic content, leveraging their personal brand and trust with their audience to drive engagement and sales. Influencers are common across platforms like Instagram, YouTube, TikTok, and Twitter.
Influencer
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