A pinned post is content fixed to the top of a social profile or feed.
Pinned posts are used to highlight important announcements, popular content, offers, introductions, or evergreen resources.
They help first-time profile visitors quickly understand what matters most.
Pinned posts should be reviewed regularly because old announcements, expired offers, or outdated introductions can make a profile feel neglected.
Whatever a first-time visitor most needs: an introduction to what you do, your best-performing content, a current offer, or an evergreen resource. Pin for strangers, not existing followers.
Instagram and TikTok allow up to three pinned posts, while X and most other platforms allow one. Limits change, so check your platform's current rules.
Review them monthly. Expired offers, old announcements, and stale introductions at the top of a profile make the whole account feel neglected.