Instagram stories are the most popular Instagram feature. And it’s easy to see why: they’re engaging, fun to record and quick to watch.

But if you want to stand out on stories, your content needs to be on brand and unique. In particular, having a “branded” color theme will help other users recognise your content.

If you're wondering how to change the background color on your Instagram stories, there are 3 easy ways you can do it:

  1. In the Create mode
  2. Using the color picker tool
  3. Uploading an image or a pattern as a background

📈 Quick tip: Use our Instagram stats tool to track your Instagram story analytics.

How to change the background color on your IG story to a solid color #

You can change your Instagram story background to any color natively on your Instagram app. Here's how to do it:

Step 1. Enter "create" mode

Go to your Stories and enter the “Create mode”. From there create a new text story by tapping on the “Aa” button.

Go to your Instagram story and enter the create mode.

Step 2. Adjust background color

Type your text message in. Once you’re done, you can adjust the background colors from the circle option at the top of the screen.

Adjust your Instagram story background color from the circle icon at the top of your screen

Step 3. Publish your story

Once you’re happy with the color choice, tap on “Your Story” to publish it.

Note: In the Create mode, the number of background options is limited to the standard colors offered by Instagram.

How to change the background color on your IG story using the color picker tool #

You can also use the color selector tool to change the background of your Instagram stories. Here’s how:

Step 1: Create a Story

Create and edit a story as you normally would: add an image, stickers, or text.

Step 2: Tap on the drawing tool

In this mode press and hold on the background of your story. This action will activate the color selector tool.

Tap on the drawing tool in your story preview

Press and hold the background to change the background color of your story

Step 3. Choose a new IG story background color

Choose a new background color from the options at the bottom of the screen of your IG story. Or tap on the tool at the bottom left corner to copy a color from your screen.

Choose a new Instagram story background color from the options at the bottom of your screen

Step 4. Tap on “Your Story” to publish.

Changing the background to an image or a pattern #

You can find a variety of colorful patterns by searching “Instagram background” on Pinterest. You can save them to your camera roll and use them as a background on your Instagram stories. Here’s how:

Step 1: Click the square icon at the bottom left

Open your Instagram stories and instead of taking a picture, click on the square icon at the bottom left corner. This will open up your image gallery.

Open your story and click the square in bottom left corner to open your gallery

Step 2. Choose an image or a pattern to use as your background.

Choose an image or pattern to use as your Instagram story background

Step 3. Add any text or Gifs to your Instagram Story.

Add text or gifs to your Instagram story to make them look better!

Step 4. Tap on “Your Story” to publish.

And these are 3 ways you can change the background color on your IG story.

Why should you change your instagram story background? #

If you're not posting a colorful image, it's a good idea to change your Instagram story background as it will make it stand out amongst the others. It will make it more appealing, and attract more people to engage with it - in turn helping your accounts overall engagement. If you're struggling, here's some Instagram story background ideas that should help.

Even when re-posting Instagram stories, changing your Instagram story background you can make it easier for people to understand that it's a re-posted story instead of your own by changing the background color to something that contrasts well.

Use tools to create more engaging Instagram stories #

With the rise and popularity of Instagram stories we've seen a huge spike in the number of Instagram story tools available. These tools can help you save time by using pre-made templates, add music, add fun graphics and much more. They're also available on desktop & mobile, which means you can be editing wherever suits you.