What is a Professional Account on Instagram

On Instagram, you have the option to choose from a personal account or a professional account. There are two types of professional accounts to choose from.

Last updated December 21, 2020

Written by

Alexandra Ceambur

Contents

Features you get access to with a professional Instagram account

<p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><ol class="my-5 list-decimal space-y-2.5 pl-6 text-base font-medium leading-7 text-neutral-700 marker:font-bold marker:text-neutral-400 sm:text-lg sm:leading-8"></ol><img class="my-8 w-full h-auto rounded-md border border-neutral-200" src="https://images.prismic.io/smi-blog/b9ed9d73-c496-4934-9fb4-97549977831c_what-is-a-professional-account-on-instagram+%281%29.jpg?auto=compress,format&rect=0,1,750,1329&w=350&h=620" width="350" height="620" alt="What is a professional account on instagram? Instagram has 2 options: business and creator accounts." loading="lazy"><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><h2 class="mt-12 mb-5 text-2xl font-extrabold tracking-normal text-neutral-950 text-balance sm:text-3xl" id=features-you-get-access-to-with-a-professional-instagram-account></h2><h3 class="mt-10 mb-4 text-xl font-extrabold text-neutral-950 text-balance sm:text-2xl" id=---linking-to-a-facebook-business-page></h3><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><h3 class="mt-10 mb-4 text-xl font-extrabold text-neutral-950 text-balance sm:text-2xl" id=---instagram-insights></h3><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><img class="my-8 w-full h-auto rounded-md border border-neutral-200" src="https://images.prismic.io/smi-blog/d7288cc4-4236-4ce2-b184-b02898a1d527_what-is-a-professional-account-on-instagram+%284%29.jpg?auto=compress,format&rect=0,1,750,1329&w=350&h=620" width="350" height="620" alt="With a professional account you get access to Instagram insights" loading="lazy"><img class="my-8 w-full h-auto rounded-md border border-neutral-200" src="https://images.prismic.io/smi-blog/050ebec9-c920-43a3-b076-fa82e3ae8599_what-is-a-professional-account-on-instagram+%285%29.jpg?auto=compress,format&rect=0,1,750,1329&w=350&h=620" width="350" height="620" alt="Instagram audience insights show you details about your followers and their activity" loading="lazy"><h3 class="mt-10 mb-4 text-xl font-extrabold text-neutral-950 text-balance sm:text-2xl" id=---additional-contact-info></h3><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><img class="my-8 w-full h-auto rounded-md border border-neutral-200" src="https://images.prismic.io/smi-blog/a81e2032-03fe-4210-a5ea-49e2d29a1378_what-is-a-professional-account-on-instagram+%283%29.jpg?auto=compress,format&rect=0,1,750,1329&w=350&h=620" width="350" height="620" alt="Professional acocunt can add additional contact info like directions, phone number, or email address." loading="lazy"><h3 class="mt-10 mb-4 text-xl font-extrabold text-neutral-950 text-balance sm:text-2xl" id=---add-a-category-label></h3><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><img class="my-8 w-full h-auto rounded-md border border-neutral-200" src="https://images.prismic.io/smi-blog/1aa9e965-ecea-4a7c-99e6-567cbfa4b4a7_what-is-a-professional-account-on-instagram+%282%29.jpg?auto=compress,format&rect=0,1,750,1329&w=350&h=620" width="350" height="620" alt="Add a category label to your professional account to show your audience more info about your business" loading="lazy"><h3 class="mt-10 mb-4 text-xl font-extrabold text-neutral-950 text-balance sm:text-2xl" id=---set-up-a-secondary-inbox></h3><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><img class="my-8 w-full h-auto rounded-md border border-neutral-200" src="https://images.prismic.io/smi-blog/a71af234-fb53-4d3c-bb17-b18d036d9c28_what-is-a-professional-account-on-instagram+%286%29.jpg?auto=compress,format&rect=0,1,750,1329&w=350&h=620" width="350" height="620" alt="Set up a secondary inbox and have two tabs: general and primary to help you sort your DMs" loading="lazy"><h3 class="mt-10 mb-4 text-xl font-extrabold text-neutral-950 text-balance sm:text-2xl" id=---ranked-requests></h3><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p><p class="mb-5 text-base font-medium leading-7 text-neutral-700 sm:text-lg sm:leading-8"></p>

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