The Explore Page is a feature on social media platforms like Instagram and TikTok that curates and showcases content based on a user's interests, interactions, and trending topics. The Explore Page is designed to help users discover new content, accounts, and trends they may not have encountered in their regular feed.
The algorithm that powers the Explore Page takes into account what users like, comment on, and engage with, delivering personalized recommendations for videos, photos, and posts.
For creators, getting featured on the Explore Page can lead to significant exposure and follower growth as it reaches a broader audience beyond their immediate followers.