Do try often to ask yourself: What to post on Instagram? Luckily, we have 6 Instagram post ideas to help you spice up your Instagram content.
Here are 6 super engaging Instagram post ideas to try in 2021
Idea #1: Tease a new product
Showcasing your new products and services are fantastic content ideas.
With Instagram moving towards shopping, you have a lot of features to help you make your products stand out.
But be careful not to come across as pushy.
Instead, make your new product the STAR ⭐️ and talk about how it's going to transform people's lives.
Idea #2: Partner with an influencer
As a small or new business, you can choose to partner with influencers to raise awareness about your products/services.
When looking for influencers, choose those with a loyal following similar to your target buyers.
Most small influencers will be happy to do a sponsored post or a review.
Idea #3: Support a social trend or cause
More brands are now showing support for diversity, inclusion and compassion on social media.
If you don't know what to post on Instagram, show appreciation for a cause that your community supports.
When you share positivity, you get back positivity.
Idea #4: Introduce your employees
Did you notice that images of people get more engagement on Instagram?
This is not a myth - it was confirmed by the Head of Instagram in a recent Q&A session on his stories.
- He said: "We noticed that pictures of people get more likes than pictures of objects"
When you share a photo of your employees faces you build know-like-trust with your audience.
Because people trust people.
Idea #5: Video-Video-Video
Instagram is moving towards becoming a video and entertainment platform.
So having a video content strategy is crucial.
While editing videos can be time-consuming, here are some easy ways to incorporate more videos to your Instagram strategy:
- Jump on a Reels challenge
- Share 3-5 stories daily showing what you're working on
- Introduce yourself or your staff
- Host a LIVE Q&A session
Idea #6: Recycle an old post
Don't know what to post?
Now you know 6 Instagram post ideas to try in 2021!
Your turn: which of these ideas are you ready to try?