How to Schedule LinkedIn Posts

Learn how to save time by scheduling posts on LinkedIn with Pallyy's powerful tools.

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Alexandra Ceambur
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  1. Why is LinkedIn important for B2B marketers?
  2. How to Schedule LinkedIn Posts 

How to schedule linkedin posts

This post is for you if you’re a social media manager thinking of offering LinkedIn services or you’re looking for a LinkedIn scheduling tool to help you save time. I'll teach you an easy way to schedule LinkedIn posts in advance with a few tips along the way.

Why is LinkedIn important for B2B marketers?

LinkedIn is a powerful business tool used by brands to generate leads and market their business to other businesses. As a B2B marketer, LinkedIn is one of the untapped gems!

A recent survey shows that LinkedIn surpassed Facebook as the platform of choice for B2B interactions.

Below is a sample of a LinkedIn Content Plan that I have created for your reference. 

How to schedule linkedin posts

A few things to consider when developing a LinkedIn content plan:

  1. Start by identifying your objective/(s). This will determine what you post and your metrics
  2. Choose a posting frequency that is adequate for your industry (minimum 2 - 3 posts/week)
  3. Keep promotions to 10-20% of total posts to avoid overselling 
  4. If you have a blog, reposting content on LinkedIn will help you grow traffic

->How to Schedule LinkedIn Posts 

To get started scheduling to Linkedin you'll first need to connect your profile.

Go to the Social sets page and connect your Linkedin profile. You will be redirected to authorize the connection between Pallyy and Linkedin then when redirected back to Pallyy you can select which Linkedin account to add.

Connect your linkedin profile to Pallyy from the social sets page

Step 2: Drag an image from your Media Library and drop it on the Pallyy calendar

To start scheduling a LinkedIn post just drag an image to the calendar. If you want to start drafting a carousel post, click multiple images from the library then drag them all on to a day block.

drag media from the library on to the calendar to start editing a new post

Step 3: Write your caption, add hashtags, and choose a date for your post 

Add a caption to your linkedin post in the caption box

Tip: Use Pallyy’s “Saved Templates” feature to create a standard post format for LinkedIn (including captions, hashtags, times)

Optional: Toggle the text only post option if you’d like to post text-only content.

Step 4: Click schedule or save as a draft

And that's it, once the schedule time comes - your post will be posted automatically!

Planning and scheduling your LinkedIn posts with Pallyy is so easy, free. Get started with Pallyy here.