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The best social media management tools for agencies price per client rather than per seat and let clients approve posts without logging in: Pallyy ($99 for 10 clients), SocialPilot ($140, or $200 with full white label) and Metricool ($67) cover most agencies, while Agorapulse and Sprout Social cost 6 to 12 times more for the same roster. Pallyy publishes this guide and ranks its own product first.
Every tool is priced for the same agency: 10 clients, 3 staff, about 30 profiles, with client approvals and client reports included. Prices are USD on monthly billing unless the vendor only publishes annual rates, taken from vendor pricing pages on 4 November 2026.
Social media management tools for agencies, compared side by side
| Tool | Best for | 10-client cost | Client approvals without login | White label | X |
|---|---|---|---|---|---|
 Pallyy | Per-client pricing, link approvals | $99 | Yes, all paid plans | Reports, your domain on client links | Included |
 Metricool | Analytics-led reporting | $67 | Yes, Advanced+ | Report templates; full on Custom | $10/mo per account |
 SocialPilot | Full white label on a budget | $140 | Yes, Premium+ | Reports; full on Ultimate $200 | Included |
 ContentStudio | Client workspaces, unlimited users | $139 ($99 annual) | Yes, Advanced+ | $50 add-on | Included |
 Vista Social | Publishing, reviews, listening | $199 | Yes, Advanced+ | Reports; full on Scale $449 | $29/mo add-on |
 Sendible | Workspace per client, unlimited users | $199 to $274 | No, free client login | Reports; full add-on on Elite | Included |
 Cloud Campaign | Branded client experience | $344 | Yes, all plans | Dashboard on Team; domain on Agency $299 | Not supported |
 Sked Social | Multi-location sign-off | $399 | Yes, Accelerate+ | Reports; link domain on Custom | Included |
 Agorapulse | Inbox-heavy community management | $897 ($647 annual) | Yes, Advanced+, 5 calendars max | Reports on all plans | Lite included; Plus $50/profile |
 Sprout Social | Enterprise clients, premium analytics | $1,197 annual | Yes, Advanced, by email, 3 approvers max | Reports Professional+ | Included |
Sprout Social publishes annual prices only. Hootsuite ($1,197 annual, clients need paid seats), Planable ($730, approvers need an account, no white label), Buffer, Later, SocialBee, Publer, Loomly and Zoho Social were priced for the same agency and left out because each lacks either no-login client approvals or white labelling.
1. Pallyy
Pallyy organises everything around the social set, one client brand with up to 11 connected accounts, and the Agency plan includes 10 of them with 3 users. Clients approve from a shared calendar link on your own domain, with no login, and approved posts publish on schedule. There is no white-labelled dashboard and no social listening.
Best for: agencies and freelancers paying per client.
10-client cost: $99 a month on Agency, with approvals, custom PDF reports and X included. Extra sets and users are $10 each.
2. SocialPilot
SocialPilot emails clients an approval link they can act on without signing in, from Premium up, and Ultimate puts your own domain, logo and login page on the dashboard for $200. Clients are scoped by account permissions rather than workspaces, which gets fiddly past a few dozen clients. Essentials and Standard have no client approvals.
Best for: full white label on a budget.
10-client cost: $140 a month on Premium ($100 for 20 accounts and 6 seats, plus 10 accounts at $4). Ultimate is $200.
3. Metricool
Metricool is the cheapest tool here with email approvals for reviewers who have no account, on Advanced and up, with unlimited team members and organic, paid and web analytics in one report. A brand holds one profile per network, so a client with two Instagram accounts needs two brands, and full white label only exists on the unpriced Custom plan.
Best for: analytics-led reporting on a budget.
10-client cost: $67 a month on the 15-brand Advanced tier, plus $10 a month per X account and VAT.
4. Vista Social
Vista Social bundles publishing, a unified inbox, review management and reporting, and its shared calendar links let clients approve with only a name and email from Advanced up. Advanced covers exactly 30 profiles, 3 users and 10 shared calendars, so an eleventh client means Scale at $449, which also carries the white-labelled dashboard.
Best for: publishing plus reviews and listening.
10-client cost: $199 a month on Advanced, plus $29 a month if any client posts on X.
5. Sendible
Sendible prices by workspace of six profiles with unlimited users on every plan, so you never count seats. Approvals run through a free client login, which costs onboarding rather than money but stalls with clients who refuse another account. Branded reports start on Premium and the full white label is an add-on on Elite, $349 all in.
Best for: one workspace per client with unlimited users.
10-client cost: $199 a month on Premium if clients share its 7 workspaces, or $274 with a workspace each.
6. Cloud Campaign
Cloud Campaign is built for reselling: tokenised approval links with no client login on every plan, a rebranded dashboard from Team, and your own domain and sending email on Agency at $299. The gap is X, which it does not publish to at all, and a 10-client bill more than three times Pallyy's.
Best for: agencies selling social under their own brand.
10-client cost: $344 a month on Team ($199 plus 5 extra workspaces at $29), or $285 on annual billing.
7. Agorapulse
Agorapulse centres on its unified inbox, with assignment, saved replies and response-time reporting, and its shared calendar gives clients a magic-link approval with no login from Advanced up. Pricing is per user with 10 profiles per subscription, and Advanced caps you at 5 shared calendars, so 10 approving clients means the unpriced Custom plan.
Best for: inbox-heavy community management.
10-client cost: $897 a month on Advanced monthly (3 users at $199 plus 20 profiles at $15), or $647 on annual billing.
8. Sprout Social
Sprout Social earns its price with listening, presentation-grade reporting and customer care tooling the rest of this list doesn't attempt. Every person who logs in is a paid seat, external approvers arrive by email only on Advanced and are capped at three, and every plan above Essentials is billed annually.
Best for: enterprise clients and premium analytics.
10-client cost: $1,197 a month on annual billing for Advanced with 3 seats and unlimited profiles.
9. Sked Social
Sked Social is built around sign-off: a no-login review portal for clients and franchisees, native auto-publishing to eight networks including Instagram Stories with link stickers, and an inbox with Google review management. Accelerate bundles 6 users and 10 profiles with approvals and PDF or Excel report exports, and a white-label domain for the review links sits on Custom.
Best for: multi-location sign-off.
10-client cost: $399 a month on Accelerate ($199 plus 20 extra profiles at $10).
10. ContentStudio
ContentStudio gives agencies a workspace per client, magic-link approvals that need no client account, a social inbox and competitor benchmarks across eleven networks including X, Bluesky and Threads. Agency Unlimited has unlimited workspaces and users, and the $50 white-label add-on covers a custom domain, branded emails and reports.
Best for: client workspaces with unlimited users.
10-client cost: $139 a month on Agency Unlimited, or $99 billed yearly, for 25 accounts. Add $50 for white label.
How agency tools price you: per seat, per profile or per client
The pricing unit predicts your bill better than the starting price does.
- Per seat (Agorapulse, Sprout Social, and Hootsuite outside this list): every login costs money, and approvers and clients outnumber publishers, so three staff on the plan with approvals is $647 to $1,197 a month.
- Per profile (Buffer, Publer, SocialPilot's add-ons): cheap for one brand, linear for thirty.
- Per client or workspace (Pallyy, Metricool, Sendible, Cloud Campaign, ContentStudio): the bill tracks your roster and users are included or unlimited, though the spread is still $67 to $344 for the same 10 clients.
If you're also working out what to charge clients, our guide to social media management pricing covers rates and packages.
Social media management tools for agencies FAQ
What is the best social media management tool for agencies?
Pallyy is the best value for agencies that need client approvals and reports, at $99 a month for 10 client brands, 3 users, no-login link approvals, custom reports and X included. Metricool Advanced is cheaper at $67 if every client has one account per network, SocialPilot Ultimate is the pick when the dashboard must carry your brand at $200, and Sprout Social suits agencies whose enterprise clients will pay for premium analytics.
Which tools let clients approve posts without logging in?
Pallyy, SocialPilot, Metricool, Vista Social, Cloud Campaign, Agorapulse, Sked Social and ContentStudio all let clients approve from a link or an email without an account, and Sprout Social does it by email on its Advanced plan. Pallyy and Cloud Campaign include it on every paid plan. Sendible still needs the client to hold a free login, and Hootsuite and Planable, which are not in this list, both need the client to hold an account.
How much does a social media management tool cost for 10 clients?
A 10-client agency with 3 staff, about 30 profiles, approvals and client reports pays between $67 and $1,197 a month. Metricool Advanced is $67, Pallyy Agency $99, ContentStudio Agency Unlimited $139, SocialPilot Premium $140, Vista Social Advanced $199, Sendible Premium $199 to $274, Cloud Campaign Team $344, Sked Social Accelerate $399, Agorapulse Advanced $897 monthly, and Sprout Social Advanced $1,197 on annual billing.
What is the cheapest white-label social media management tool?
SocialPilot Ultimate is the cheapest full white label at $200 a month, covering the dashboard, logo, custom domain, sending email and login page for 40 accounts with unlimited users. ContentStudio's $50 add-on takes Agency Unlimited to $189, Cloud Campaign Team is $344 with a rebranded dashboard, and Sendible's add-on takes Elite to $349. Pallyy, Agorapulse and Metricool offer branded reports and client links rather than a branded dashboard.
For the wider field beyond agency tools, our social media scheduling tools roundup compares 12 schedulers for every team size.
