Are you an influencer, marketer, brand, or agency looking to streamline your social media efforts? The right scheduling tool can save you time, cut costs, and get your team working together from a single dashboard. In this post, we’ve rounded up the best social media scheduling tools in the market.
What is a Social Media Scheduling Tool?
A social media scheduling tool is an app that allows you to plan, schedule, and auto-publish social media posts across multiple platforms. This automation helps you save time and have a consistent posting schedule, which is key to boosting engagement with your audience.
In addition to this, each app offers additional features, such as analytics and a social inbox.
What to look for in a Social Media Scheduling Tool
When choosing a social media scheduling tool, consider the following factors:
- The social media platforms you need to manage
- The number of accounts you have
- The size of your team, as will determine how many users you need
- The features you require - basic or advanced
- Pricing - find a tool that fits your budget
Social Media Scheduling Tools - Comparison Table (2024)
In the comparison table below, we've listed the most popular social media platforms and their target users, pricing, and whether they offer free plans or free trials.
We have a detailed breakdown for each of these tools below.
Social Media Scheduling Tools - Price Positioning Map (2024)
Here we ranked popular social media scheduling tools based on price and features (basic through to advanced). The pink area shows the apps that offer a combination of low price and advanced features.
- Basic features: Scheduling calendar, auto-posting, limited insights
- Advanced features: analytics, custom reports, White label, team collaboration, automation, Social listening etc.
Social Media Scheduling Tools - The Best in 2024
These are the best social media scheduling tools in 2024.
Pallyy
Pallyy is an all-in-one scheduling, analytics, and management tool built for social media managers, agencies, businesses and influencers. Pallyy offers scheduling to multiple social media platforms and automation that every social media manager dreams of - at a fraction of the cost that other platforms charge.
Pallyy features
- Simple, easy-to-use dashboard with a calendar
- Calendar views (monthly, weekly, board, and list views)
- Team collaboration tools (team roles, approvals, and comments)
- Scheduling to seven platforms - Instagram, Facebook, Twitter, LinkedIn, GoogleMyBusiness, Pinterest & TikTok
- Default posting time and timezone
- Best times to post on Instagram
- Explore feature - discover and repost Instagram content
- Social media analytics for three platforms - Facebook, Instagram and LinkedIn
- Automated email reports
- Link in bio feature - designed for Instagram, but use anywhere
- An all-in-one social media inbox
- Integration with Canva
2024 Update: Currently, Pallyy has added an AI caption generator in the post creator, new PDF analytics reports, and revamped the link in bio feature! And new features are in the works!
Pallyy pricing
Pallyy has one, simple plan at $18/month per social set* which is one of the most affordable options. If you work in a team, it's an extra $29/month, per user.
*Note: 1 social set = 8 channels (1x Facebook page, 1x Instagram page, 1x Twitter page, 2x LinkedIn pages, 1x Google My Business, 1x Pinterest, 1x Tiktok)
**Pallyy also has a free plan so you can test it out before you fully commit!
Buffer
Buffer is one of the most well-known social media scheduling tools. It comes with a simple and easy-to-use interface and offers scheduling, analytics and engagement across multiple channels. You can also invite your team members if you'd like to collaborate on projects.
Buffer features
- Calendar and publishing tools
- Publishing to 11 social media platforms, including YouTube, Mastodon and Threads
- Buffer Startpage for creating link in bio pages
- Analytics and reporting tools
- Comment management tools
- Track hashtag campaigns
- Team management
- Integrations with Canva, Zapier, IFTTT, and more
2024 update: As of current, Buffer has added an AI assistant to help you generate captions and proofread your posts.
Buffer pricing
Buffer offers a free plan and paid plans starting at $6 per social channel* per month.
*Note: 1 Instagram, 1 Facebook, 1 Twitter and 1 LinkedIn page count as 4 channels. So that’s $24/mo for managing a client account with 4 channels.
- Essentials plan: $6 per social channel* per month
- Team plan: $12 per social channel per month
- Agency plan: $120 per 10 social channels per month
Looking for a Buffer alternative? Check out our full list of Buffer alternatives here.
Hootsuite
Hootsuite is a popular social media scheduling platform for enterprises and marketing agencies. It stands out for it's advanced analytics, external app integrations and team collaboration tools.
Hootsuite features:
- Dashboard organized into streams & boards
- Scheduling to Instagram, Facebook, Twitter, LinkedIn, YouTube, and Pinterest
- Team roles and permissions
- Unlimited posts per account
- Bulk message scheduling
- Analytics reporting
- Best Time to Post
- Social media monitoring
- 250+ app integrations (additional costs may apply)
- Social Inbox comments management
Hootsuite pricing
Hootsuite pricing starts at $99/mo for up to 10 social accounts, and all plans come with 30 day free trial.
- Professional Plan: $99/mo for 10 social accounts
- Team Plan: $249/mo for 3 users and 20 social accounts
- Enterprise Plan: Requires contacting sales for a quote
Sprout Social
Sprout Social is an advanced social media management tool offering cross-platform scheduling, customer management, analytics, and social listening.
Sprout Social features
- Scheduling to Instagram, Facebook, Twitter, Pinterest and LinkedIn
- Client dashboards
- Teams collaboration
- Shared content calendar
- Analytics reporting
- Messages management
- Social listening
- Link in bio feature - for Instagram
- Paid ads reporting
- Automated chatbots
- Message spike alerts
- Digital asset library
- Saved Replies
- Scheduled Report Delivery
- Automated Inbox Management
- Custom URL Tracking
- CSAT and NPS Survey
Sprout Social pricing
Sprout Social offers three pricing tiers:
- Standard Plan starts at $249/month for 1 user and 5 social profiles
- Professional Plan starts at $399/month for 1 user and unlimited social profiles
- Advanced Plan starts at $499/month for one user, unlimited profiles and advanced features
*Note: plans come with 30 days free trial.
CoSchedule
CoSchedule is a versatile tool that helps you manage WordPress blogs, send emails, and schedule social media posts — all in one place. It integrates with Trello, Asana, and Monday.com, letting you import your projects easily. However, if you're just looking for a simple tool to schedule social media posts, it might be more than you need.
Key Features
- All-in-one marketing calendar
- Scheduling emails, social posts, blog posts, campaigns in one dashboard
- Posting to Instagram, Facebook, LinkedIn, Pinterest, Twitter, and WordPress
- Post optimization feature
- Import projects from Asana, Trello, Google Sheets
- Create and manage paid social campaigns
- Assign tasks to your team
- Communicate and tag users
CoSchedule Pricing
- Social calendar: Starts at $29/month for 1 user and 5 social profiles
- Agency calendar: Starts at $49/month for 1 users and limitless calendars
*Note: 14-day free trials available on paid plans
**Note: CoShedule offers a free Calendar for 1 user
Planoly
Planoly is a social media planner that allows you to schedule and publish posts across Instagram, Pinterest, and TikTok. Overall, it's a popular choice for bloggers, influencers and individuals who are managing their own social presence.
Key Features:
- Visual calendar
- Publishing posts to 7 platforms - Instagram, Facebook, Pinterest, TikTok, LinkedIn, Twitter and YouTube
- Basic post insights
- Suggested trends & hashtags
- Easy-to-use dashboard
- Great for beginners
2024 Update: Planoly added an AI captions writer and expanded publishing to LinkedIn and Twitter.
Planoly Pricing
Planoly offers three pricing tiers:
- Starter Plan: $16/month for 1 user and 1 social set
- Growth Plan: $32/month for additional features and social sets
- Professional Plan: $59/month for advanced features and more social sets
*Note: Planoly offers 7-day free trials
Meta Business Suite
Meta Business Suite is the one-stop dashboard for managing content and ad campaigns across Facebook, Messenger, WhatsApp and Instagram. This tool is commonly used for creating and tracking ads. You can do it yourself - but most brands hire a professional Facebook ads manager (or agency) with extensive marketing knowledge.
Key Features
- Publishing posts on Instagram and Facebook
- Messenger inbox
- Meta Ads manager
- Analytics and insights
- Visual calendar dashboard
- Audience and demographics
- Integration with WhatsApp for business messaging
2024 update: Facebook Creator Studio has rebranded into Meta Business Suite.
Meta Business Suite Pricing
- Free for everyone
*Note: Meta Business Studio requires Facebook ads training and advanced marketing knowledge.
AgoraPulse
AgoraPulse is a social media management dashboard that integrates all your social media accounts with your Google Analytics data. It comes with advanced social media monitoring, listening, and comments management features suitable for large-scale social media agencies.
Key Features:
- Social Inbox comments management
- Social Media listening tools
- Publishing to multiple social networks - Facebook, Twitter, Instagram, LinkedIn and YouTube
- Social media analytics reporting
- Re-schedule content multiple times
- Track Google Analytics
- Competitor analysis
- CRM and team collaboration
- Ads and comments management
2024 update: AgoraPulse introduced a new AI writing assistant
AgoraPulse Pricing
- Free plan for up to 3 social profiles
- Pro: $79/month for 10 social profiles
- Premium: $159/month for 25 social profiles
*Note: They also offer 15 day free trials
SocialPilot
SocialPilot is a social media marketing tool targeted at marketers and small businesses focused on offering an all-in-one solution. It comes with scheduling, analytics, and white label tools to customize reports with your own branding.
Key Features
- Scheduling posts cross multiple platforms
- Social media calendar view
- Social media inbox
- Bulk scheduling (up to 500 posts)
- Ad campaigns management
- Team collaboration features
- App integrations and extensions
- Content curation
SocialPilot Pricing
- Professional: $30/month for 10 social accounts and 1 user
- Small Team: $50/month for 20 social accounts and 3 users
- Studio: $100/month for 30 social accounts and 6 users
- Agency: $200/month for 50 social accounts and unlimited users
*Note: 14-day free trial available
Sendible
Sendible is a social media management tool used for managing content at scale. It offers a simple planning dashboard with analytics and a white label plan for brands and agencies who want to stand out.
Key Features
- Social media publishing to Instagram, Facebook, Twitter, Google My Business, LinkedIn, and Twitter
- Analytics and reporting (including Google Analytics)
- RSS and WordPress blog posts
- Client dashboard
- Team workflows
- White label solutions (custom branding & domain)
- Automated client reporting
- Content and hashtag library
Sendible Pricing
- Creator: $29/month for 1 user and 6 social profiles
- Traction: $89/month for 4 users and 24 social profiles
- White Label: $240/month for 10 users and 60 social profiles
Canva Pro - Social Media Scheduler
Canva's social media scheduler is a newer addition, allowing users to schedule posts directly after creating them within Canva.
Key Features:
- Integration with Canva design tools
- Create and schedule posts from one platform
- Auto-posting to Instagram, Facebook, Twitter, LinkedIn, Pinterest and TikTok
- Visual calendar dashboard with Events
- Team roles and collaboration
- Free templates for social media posts
Canva Pro Pricing
- Paid plans start at $12.95/mo for Canva Pro which includes the scheduling feature
Plann
Plann is a social media scheduling and management tool designed to streamline content creation and posting.
Key Features
- Visual content planner
- Drag-and-drop calendar
- Analytics and performance tracking
- Multi-platform scheduling including Instagram, Facebook, Twitter, LinkedIn, and Pinterest
- Content prompts and ideas
- Team collaboration tools
Plann Pricing
- $16/month for 1 user and 2 social profiles
- Growth: $36/month for 3 users and 5 social profiles
- Professional: $75/month for 5 users and 10 social profiles
Conclusion
These are the latest features and pricing for 2024 for the mentioned social media management tools. Choosing the right social media scheduling tool is a real journey. Most scheduling tools come with free trials or free plans so my advice is to make use of the trial period before deciding on a platform.
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