If there a best time to post on Instagram in 2024? Read on to find out!
Note: In our analysis, we'll be using UTC time zones unless specified otherwise. You can use a time converter to change it to your time zone.
What does "the best time to post on Instagram" mean?
A "best time to post" is commonly used by marketers to refer to:
- The peak activity time (likes, comments, engagement) for an account
- The time when the majority of followers are active on Instagram
- The best time to post on Instagram varies from one account to another, due to a unique audience demographic
But is there a generic best time to post on Instagram, regardless of location?
Here's what we found out!
The best time to post on Instagram in 2024
Our data suggests the best time to post on Instagram in 2024 is 12pm, and the best day is Saturday.
Source: Pallyy.com analysis of 1.2 million Instagram posts
Best time to post on Instagram on Mondays
The best time to post on Instagram on Mondays is 11am-12pm.
Best time to post on Instagram on Tuesdays
The best time to post on Instagram on Tuesdays is 11am-12pm.
Best time to post on Instagram on Wednesdays
The best time to post on Instagram on Wednesdays is 10am-12pm.
Best time to post on Instagram on Thursdays
The best time to post on Instagram on Thursdays is 10am-12pm.
Best time to post on Instagram on Fridays
The best time to post on Instagram on Fridays is 11am-12pm.
Best time to post on Instagram on Saturdays
The best time to post on Instagram on Saturdays is 12pm-1pm.
Best time to post on Instagram on Sundays
The best time to post on Instagram on Sundays is 11am-2pm.
Best time to post Reels on Instagram
The best time to post reels on Instagram is Saturdays at 2pm.
To find the best time to post Instagram reels we simply filtered our 1.2 million post data set to only show data from reels (which was around 65,000 posts), and this is what we found.
Best time to post on Instagram Australia
The best time to post on Instagram in Australia is 10pm. This time allows Australian users to also engage users from the United States, where it's their early morning.
This is based on the Melbourne time zone (GMT +10).
How to find the best time to post on Instagram?
To find the best time to post on Instagram you need to know:
- Your followers' location and timezones
- When are your followers most active on Instagram
Finding your best time to post using the Instagram app
Note: You need an Instagram business account to access analytics and look into your followers’ demographics, geolocation, and activity patterns.
- Go to your Instagram profile
- Tap on the Professional dashboard
- Click on Total followers
- Scroll down to the Top locations chart
Top locations
Instagram's Top locations chart shows you the geographical locations of your followers. Swipe right to navigate from top cities to countries.
- Top countries = the countries where your audience is concentrated
- Top cities = the cities where your audience is distributed
Tip: If a large number of your followers live in a specific country (or city) schedule your posts at the best time for them, and their timezone.
Most active times
The most active times chart shows the peak activity times (days, and hours) for your account. The blue bars correspond to the days and hours when it's your best time to post on Instagram.
Reminder: Your followers’ activity times and locations will be different than what's shown in the example above.
Finding the best time to post on Instagram with Pallyy
- Go to Pallyy.com
- Tap on the Setting button
- This opens a drop-down menu
- Click on "Best times to post"
- This chart is unique for your Instagram account and shows you the best times to post for likes, comments, impressions, and engagement
Tips for finding the best time to post on Instagram
Want to find your best time to post on Instagram? Here are the most important things to consider:
#1. Time zone differences
Your followers’ geographical location impacts on their activity patterns
- To reach followers in a specific location consider their timezone
- To reach a global audience experiment with posting multiple times a day
#2. Instagram users are more active during off-work hours
- If your target audience is working adults, they will be more active on their Instagram in the morning (before work) and in the evenings (after work)
- Posting content during working hours might have very little engagement
- Some users spend more time engaging with content during the weekend
#3. Monitor changes in demographics
It’s important to monitor your followers’ activity and demographics on the app regularly to know your best times to post:
- Your audience grows over time, and so does your best time to post
- You may start attracting new people, from different backgrounds or locations
#4. Use a good Instagram Analytics tool
Analytics tools like Pallyy can help you dive deeper into your followers’ activity patterns, allowing you to optimize your Instagram content over time:
- Track followers' growth patterns by location. So if you’re trying to target followers from Germany, you can add a tracker and watch the patterns change over time
- Pallyy shows you a chart with the best times to post by day, and hour for your account
- Go to Settings and set your best time to post as a default for all new drafts
#5. Use a scheduling tool to post consistently
Instead of trying to remember the best times to post for each day, and logging in to write each post manually, consider using a social media scheduling tool. A good scheduling tool helps you automatically post at your best times for engagement, likes, and comments without wasting any precious time.
Conclusion
Finding the right time to post on Instagram can help you reach more people and get more engagement. But if you still struggle posting at the best times, you can always use Pallyy to automate your posting schedule.
We want to hear from you. Have you found the best time to post on Instagram? Do you track your audience's activity times or do you use an Analytics tool?
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