LinkedIn is a social media network that is largely used by businesses in the B2B niche. This is different from platforms like Instagram and Facebook where people want to connect with their friends and get inspired.
But is there a "best time" to post on LinkedIn so your content gets more views and higher engagement? To answer this question, I've looked at the latest research and summarized the findings below.
The best time to post on LinkedIn in 2023
According to 1000+ marketers surveyed by Hubspot in 2022 the best time to post on LinkedIn is during weekdays, from 9 am - 6 pm.
- Best time to post on LinkedIn: are 9 am - 12 pm, 12 pm - 3 pm and 3 pm - 6 pm.
- Best days to post on LinkedIn are Monday, Tuesday & Wednesday.
- Worst days to post on LinkedIn are Saturday & Sunday.
Source: Hubspot (2022)
Let's break it down by the days of the week.
The best time to post on LinkedIn on Monday
According to an analysis of 30,000 brands conducted by CoSchedule in 2022, it was revealed that the best time to post on LinkedIn on Monday is at 10am.
Best time to post on LinkedIn on Monday is at 10 am.
The best time to post on LinkedIn on Tuesday
Best time to post on LinkedIn on Tuesday is at 10 am.
The best time to post on LinkedIn on Wednesday
Research by Hubspot identified the top 3 best time slots to post on LinkedIn on Wednesday for the best engagement. These are: 8 am, 9 am and 10 am.
The best time to post on LinkedIn on Thursday
The top 3 best times to post on LinkedIn on Thursady are: 9 am, 1 pm, and 2 pm. These time slots had the best overall engagement.
The best time to post on LinkedIn on Friday
The overall best time to post on LinkedIn on Friday is at 9am. After 12 pm the engagement starts to slow down.
The best time to post on LinkedIn on Saturday
The best time to post on LinkedIn on Saturday is at 1 pm.
The best time to post on LinkedIn on Sunday
The best time to post on LinkedIn on Saturday is at 10 am.
Note: Posts during the weekend have scored the lowest engagement on LinkedIn. The best scenario is to schedule your content during weekdays, Monday - Wednesday.
How to find your best times to post on LinkedIn?
1. Study your LinkedIn demographics - Which timezones are your followers located? And what are their active times?
2. Check your LinkedIn analytics on Pallyy
3. Look at your competitors - What time do they post on LinkedIn?
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