The Top 10 Buffer Alternatives in 2023

Here are 10 alternatives to Buffer that can help you post and manage social media content more efficiently and save costs going into 2023.

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Alexandra Ceambur
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  1. Pallyy
  2. Hootsuite
  3. Later
  4. Planoly
  5. SproutSocial
  6. Facebook Creator Studio
  7. Canva Pro
  8. ContentCal
  9. HubSpot Marketing Hub
  10. NapoleonCat

Buffer offers a simple way for anyone to schedule social media posts across multiple platforms like Facebook, Instagram, LinkedIn and Twitter.

Overall, it's a great app for scheduling & analyzing social media content, but if you're looking for something more, or extra features (their Agency plan starts at $120/mo which is quite costly) there's some good alternatives to Buffer that offer similar features.

Here are our favourite 10 Buffer Alternatives coming into 2023.

Pallyy

Pallyy is built for marketers, teams and agencies and allows you to schedule posts to all social media networks. This tool is perfect if you're managing multiple social media accounts (or clients) as it offers robust analytics, a social inbox and team collaboration tools to help you save time. Plus, you can share your content calendar with anybody via a URL link. How cool is that!?

Pallyy - Best Social Media Management Tool for Marketers and Agencies

Pricing: Free plan (up to 15 posts/mo) and Pro Plan from $15/mo. for a social set (Facebook, Instagram, TikTok, Twitter, LinkedIn, GMB, Pinterest). They also offer a 14-day free trial for their paid plans.

Pallyy's key features:

  • Publishing to all social networks
  • Managing multiple accounts
  • Analytics & reporting
  • Social media inbox 
  • Monthly content calendar (shareable by link)
  • Instagram grids planner
  • Team collaboration
  • Link in bio tool

Hootsuite

Hootsuite might be a good tool to check out if you’re looking for an alternative to Buffer. This popular social media management tool helps you schedule posts across multiple platforms while also tracking social mentions and post analytics. It’s available on both desktop and mobile devices, and it's best used by marketers who need to manage 10 social media accounts or more.

Hootsuite - Social Media Management Tool

Pricing: From $49/mo. for 10 social accounts. They also offer a 20% discount for those skipping the trial.

Hootsuite's key features:

  • Scheduling to all social networks
  • Managing 10+ social media accounts
  • Dashboard organised in multiple streams
  • Track analytics & reporting
  • Social media listening tools 

Later

Later can help you schedule social media posts ahead of time with a simple visual calendar. Just select an image from your library and drop it onto the calendar to schedule it. Later's expertise is in Instagram and TikTok content management and their visual calendar will appeal to creators and brands looking for a simple dashboard. Later has a generous free plan making it one of the better Buffer free alternatives.

Later - Visual Planner for Instagram, TikTok and more

Pricing: Free plan (up to 10 posts), Paid plans start at $19/mo. for 1 social set (LinkedIn, Instagram, Facebook, TikTok, Twitter and Pinterest)

Later's key features:

  • Visual calendar 
  • Easy to schedule posts
  • Conversations management
  • Creator tools (beta testing)
  • Best time to post on the calendar
  • Link in bio tool

Planoly

Planoly is a visual planner for Instagram, Pinterest and TikTok. While it lacks some detailed features that marketing agencies need (ie: analytics, team workflows), the simplicity makes it a beginner friendly tool. Overall, Planoly is best for freelancers, brands or influencers managing a single Instagram account.

Plainly - Social media scheduler with Visual Planner for Instagram

Pricing: Free plan, Paid plan starts at $13/mo. for 1 social set (Instagram, Pinterest and TikTok)

Planoly's key features:

  • Visual calendar with notes
  • Scheduling to Instagram, Pinterest and TikTok
  • Weekly suggested trends & hashtags
  • Easy to use by beginners
  • Content inspiration

SproutSocial

SproutSocial is an advanced social media management tool used by marketing agencies and data analytics. It covers all stages of social media management: scheduling, analytics, listening, engagement and advocacy, helping you optimize your content strategy.

SproutSocial - Social Media Management and Analytics

Pricing: Plans start at $249 per month for 1 user and up to 5 social profiles. Additional users are charged at $199/user. 

SproutSocial key features:

  • Social media scheduling
  • All-in-one social inbox
  • Social monitoring tools (Profiles, keywords & locations)
  • Social CRM tools
  • Analytics & reporting
  • Paid promotion tools

Facebook Creator Studio

Facebook Creator Studio is the best option for anyone looking for a completely free Buffer alternative. Also, if you're managing many different accounts you can have them all into one account, making it easier to manage. However, you're limited to managing only Facebook and Instagram accounts, since this is the official tool created by Facebook. 

Facebook Creator Studio is part of Meta Business Suite

Pricing: Free

Creator Studio features:

  • Unlimited posts scheduling
  • Unlimited accounts 
  • Scheduling for Instagram and Facebook only
  • Editing posts after publishing
  • Post analytics 
  • Visual calendar 

Canva Pro

Canva is a design tool that allows you to streamline your workflow and schedule posts from their Content Planner without having to download your designs and re-upload them. It also supports multiple users and sharing content via a URL link, which makes it a good choice for small teams and creators.

Canva Pro - Design and scheduling tools in one dashboard

Pricing: $12.99/mo. for 1 user, or from $14.99/mo. for 5 users.

Canva Pro key features:

  • Schedule social media content to 8 platforms
  • Create custom brand kits (colour, logo, fonts)
  • Design posts using royalty-free images
  • Professionally-designed templates
  • Share designs with your team via URL link

*You need a Canva Pro or Canva for Teams plan to schedule posts.

ContentCal

ContentCal is the content scheduler part of the Adobe family. This means you can design your social media posts and schedule them for auto publish in the same place with a paid subscription to Adobe Express. It's affordable and a good option for small businesses and creators familiar with using Adobe apps.

ContentCal - Social media scheduler for Adobe users

Pricing: Free plan, and Pro plan from $9.99/mo.

ContentCal key features:

  • Plan, schedule, and publish social media content
  • Royalty-free images & templates from Adobe stock library
  • Share templates with Adobe Cloud
  • Premium design features & tools
  • Work from anywhere (mobile app, desktop)

*You need an Adobe Express Pro plan to schedule posts.

HubSpot Marketing Hub

Hubspot is a powerful CRM platform that helps you manage your entire sales funnel including your website, emails, social media & customers. Connect your social media profiles to your blog to automatically share content as soon as it’s published. You can also track analytics, generate reports and manage ad campaigns.

HubSpot - Powerful automation tools for full sales funnel management

Pricing: Free plan, Professional plan from $800/mo. Free demos available for all paid plans.

HubSpot Marketing Hub key features:

  • Email marketing
  • Social media scheduling
  • Blog content management
  • Contacts management
  • Form & landing page builder
  • Website & Social media analytics
  • Cross-channel marketing automation
  • Custom workflows

*You need a Professional plan to schedule social media posts.

NapoleonCat

NapoleonCat is a complete social media toolkit for brands with dedicated customer support teams. This software allows you to schedule, publish and analyze social media content while focusing on customer engagement. You can also create workflows, assign tasks for your team and automate comments.

Napoleon Cat - Social Media Scheduling & Engagement Tool

Pricing: Starting at $25.82/mo. for 1 user and 3 social profiles

NapoleonCat key features:

  • Social media publishing to 5 platforms
  • Social inbox management
  • Automated customer communication
  • Visual calendar with color coding
  • Analytics & reporting

Related articles

  1. The top social media scheduling tools
  2. The top social media inbox tools
  3. How to start a social media marketing agency

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