Competitor tracking in Pallyy compares other Instagram accounts against your own, using public account data. You'll find it under Analytics > Instagram > Competitors, and it works on every plan, with the number of competitors depending on which plan you're on.
How to add competitors
Adding a competitor just takes their Instagram username:
- Go to Analytics > Instagram > Competitors.
- Click Manage Competitors at the top of the page.
- Type the account's full Instagram username, for example nike, and click Search.
- Click Connect Profile next to the matching account. A counter shows how many competitors you've added against your plan's limit.
- Repeat for each account you want to watch, then head back to the competitors page to see the comparison charts.
Because the data comes from public account metrics, you don't need access to anyone's account. If a brand posts publicly on Instagram, you can track it. Only business profiles can be found, so if a search comes up empty, check the account type and spelling.
What gets compared
Competitor tracking compares your account and your competitors across the numbers that show who's actually growing:
- Follower growth, so you can see who's gaining fastest.
- Engagement and engagement rate, which often tell a truer story than raw follower counts.
- Post counts and posts over time, revealing how often each account publishes.
- Top posts, so you can see which of their content lands best.
- Hashtag performance, showing which hashtags competitor accounts lean on.
A smaller account with a higher engagement rate is usually the one worth studying. For a refresher on what these metrics mean, see understanding your analytics.
How many competitors you can track
How many competitors you can track depends on your Pallyy plan: the Free plan includes 1 Instagram competitor, and every paid plan tracks up to 10 per social set. The counter on the manage competitors screen keeps you honest about where you stand. Plan details are on the pricing page.
Pick competitors of a similar size to your account where you can. Benchmarking against an account fifty times bigger tells you less than watching a rival growing from the same starting point.
Frequently asked questions
Do I need my competitor's permission to track them?
No. Pallyy's competitor tracking uses public Instagram account metrics, so you can add any public account by username without access to it.
How many competitors can I track?
The Free plan tracks 1 Instagram competitor, and paid plans track up to 10 per social set. The competitors screen shows a counter of how many you've added against your limit.
Can I track competitors on Facebook or LinkedIn?
Competitor tracking in Pallyy is Instagram-only for now. It lives under Analytics > Instagram > Competitors and compares public Instagram accounts against your own.
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Still need help? Email us at hey@pallyy.com and we'll get back to you.