Have you ever wondered how much money TikTok influencers really make from posting content on the app? You don't have to wonder anymore! In this post, you'll learn how much money you could be making on TikTok right now with this simple TikTok Money Calculator!
Can you make money on TikTok?
Yes, it's possible to make money on TikTok as a content creator and influencer. But unlike YouTube, where creators get paid a % from ads played on their page, on TikTok, it's more difficult to estimate how much creators really make. The income can also vary drastically between different regions and industries.
How to make money on TikTok?
Since 2022, TikTok started experimenting with paying creators in the US who go live on the app. But for the most part, TikTok influencers need to negotiate their contracts with brands directly and typically earn a fee for sponsored brand deals.
How much money you can make on TikTok?
Currently, there's no official guideline on how much money TikTok creators can make. This usually varies greatly by country, location of the audience, number of followers, engagement rate and industry.
According to Influencer Marketing, TikTok creators get paid on average between $25-$100 per sponsored post.
Tip: TikTok influencers who have a large number of followers, post content frequently and have a high engagement rate will be favoured by brands.
TikTok Money Calculator - A simple formula to use
With the help of a TikTok income calculator, you can easily calculate the level of engagement and views your content receives. This will allow you to figure out how much money you could make from your content by calculating what your hourly rate would be if all of the views were converted into cash.
Use this simple calculator to estimate your earnings!
Step 1: Calculate your engagement rate:
Engagement rate = (Total likes/Total no. posts)/Total followers x 100
*You can calculate the engagement rate for individual posts, or for a whole month by looking at your TikTok creator insights.
Fact: The average engagement rate on TikTok is 18%-22%.
Step 2: Estimated earnings per post
Based on the number of followers you have, this is how much money you can make for a sponsored post on TikTok:
- 10,000 followers: $16 - $24/post
- 100,000 followers: $160 - $240/post
- 1,000,000 followers: $1,600 - $2,400/post
*This is only an estimation and the exact amount you can also vary by country , location of followers and industry. You can start making money with a smaller following on TikTok if you have a highly engaged audience, but most brands would prefer working with larger influencers of 10k followers and above.