TikTok is one of the fastest-growing social media platforms in the world, with over 1 billion monthly active users and still, it continues to attract creators, brands & advertisers looking to reach a larger audience. But does it matter at what time you post on Tiktok? When is the best time to post on Tiktok for more views? and how to find the best time to post for your profile? In this post, we'll share the findings of several studies that reveal the global best times to post on TikTok by each day of the week!
*Note: All the times we'll be using are in EST timezones, unless specified otherwise. You can use a time converter to change it to your time zone.
Best time to post on TikTok in 2023
A Hootsuite analysis of 30,000 posts found that the best time to post on Tiktok for more engagement is on Thursdays at 7pm. Another study of 100,000 posts found that the global best times to post on Tiktok are in the morning from 6-10am and in the evening from 7-10pm.
Source: Influencer Marketing Hub
Best times to post on Tiktok in 2023
- Monday: 10pm
- Tuesday: 9am
- Wednesday: 7am
- Thursday: 7pm
- Friday: 3pm
- Saturday: 11am
- Sunday: 4pm
*Note: While these times seem to be scattered all around the clock, keep in mind that Tiktok has a global audience and these are peak activity times when the most people are online.
Best time to post on Tiktok on Monday
The best time to post on Tiktok on Monday is at 10pm.
- Posts from 6am-10am also had high engagement.
Best time to post on Tiktok on Tuesday
The best time to post on Tiktok on Tuesday is at 9am.
- Posts from 2am-4am had the second highest engagement.
Best time to post on Tiktok on Wednesday
The best time to post on Tiktok on Wednesday is from 7am - 8am.
- Second best time for engagement is 11pm.
Best time to post on Tiktok on Thursday
The best time to post on TikTok on Thursday is at 7pm-9pm. This is the highest time for engagement of the week.
Best time to post on Tiktok on Friday
The best time to post on Tiktok on Friday is at 3pm.
- Other times with good engagement are: 5am and 1pm.
Best time to post on Tiktok on Saturday
The best time to post on Tiktok on Saturday is at 11am.
- Second best time to post is from 7pm-8pm.
Best time to post on Tiktok on Sunday
The best time to post on Tiktok on Sunday is at 4pm.
- Second best time to post on Sunday is early morning from 7am-8am.
How to find the best times to post on Tiktok
If you're seriously thinking of posting on Tiktok consistently you should find the best times to post for your account. With Tiktok, every account is unique and sometimes these global best posting times won't apply to your audience.
To find the best time to post, you need to answer 2 questions:
- Where is your audience located?
Is it scattered around the globe or specific to a country?
- What times are they most active online?
Are they mostly active in the morning, midday or in the evening?
Review your Tiktok insights to find the top posts
*Note: You'll need to have a business or creator account which allows you to access analytics.
Step 1 - Go to your Tiktok profile settings
You can find your setting by clicking the menu icon in the top right of the Tiktok app.
Step 2 - Tap the "Creator tools" section
Step 3 - Tap on “Analytics”, then click on "Followers"
This will show you the top countries where your followers are located and their top activity times.
Tip: Live analytics shows you insights into your past live videos (total viewer count, total time, total diamonds 💎) so you can explore different times for posting and find out which time helps you reach more people.
Step 4 - Look at your Trending posts
The top posts by views and engagement indicate the times your audience is most active.
- Go to Creator Tools
- Select "Analytics"
- Tap on "Content"
- Look at "Trending posts"
- Tap on a post to see detailed insights
- Below the post caption you can find "post time"
How often should you post on Tiktok?
The ideal amount to post on Tiktok is 1-2 times per day however creating Tiktok content isn't always easy and if you find yourself creating content just for the sake of creating content then we suggest posting less, but better quality content.