TikTok is one of the largest social media platforms in the world, with over 1.8 billion monthly active users as of 2024. TikTok's unique algorithm and short-form video style are attracting high engagement from their users. Ultimately, it's an excellent platform for brands and personal accounts looking to reach a wider audience, and perhaps even go viral.
In this post, we'll share with you the global best times to post on TikTok, the best times for reaching audiences in the USA, and for each day of the week.
Note: All the times we'll be using are in EST timezones, unless specified otherwise. Use a time converter to change it to your time zone.
Best time to post on TikTok in 2024
An analysis of 30,000 posts found that the best time to post on TikTok for engagement is on Thursdays at 5-6pm EST. Tuesdays and Thursdays mornings from 8-10am and Tuesday to Friday 4-6pm were also popular times.
Image: SproutSocial
Best times to post on TikTok in 2024 based on Global Engagement
- Monday: 3-6pm EST
- Tuesday: 4-6pm
- Wednesday: 8-10am, 12pm and 2-6pm
- Thursday: 8-10am, and 2-6pm
- Friday: 4-6pm
- Saturday: 8-11am, and 5-6pm
- Sunday: 7am-6pm
Note: Keep in mind that TikTok has a global audience and these are peak activity times when most people are online.
Best time to post on TikTok in the United States
According to an analysis by Influencer Marketing Hub, these are the best times to post on TikTok if your audience is based in the United States (USA):
- Monday: 12pm and 4pm EST
- Tuesday: 4am, 8am, 10am, 3pm
- Wednesday: 1-2pm
- Thursday: 5am, 3-6pm
- Friday: 1am, 11am, 7-9pm
- Saturday: 5pm
- Sunday: 1-2am, 1-2pm, 10pm
Note: These times are measured in EST
Image: InfluencerMarketingHub
Best time to post on TikTok on Monday
The best time to post on TikTok on Monday is 3-6pm EST.
Mondays usually get lower engagement than other days of the week. If you'd like to post on Mondays, the best time is between 3pm and 6pm in the afternoon.
Best time to post on TikTok on Tuesday
The best time to post on TikTok on Tuesday is 4-6pm EST.
Posts from 9am to 6pm on Tuesdays had better engagement than on Mondays. But the best time for posting is from 4pm to 6pm.
Best time to post on TikTok on Wednesday
The best times to post on TikTok on Wednesday are 8-10am, 12pm, and 2-6pm EST.
Wednesdays are the best days to post on TikTok for engagement. You can schedule posts throughout the day starting from 8am.
Best time to post on Tiktok on Thursday
The best times to post on TikTok on Thursday are 8-10am and 2-6pm EST.
Thursdays 5-6pm is the highest time for engagement of the week.
Best time to post on TikTok on Friday
The best time to post on TikTok on Friday is at 4-6pm EST.
Other times with good engagement are 8-11am and 2-4pm.
Best time to post on TikTok on Saturday
The best times to post on TikTok on Saturday are 8-11am and 5-6pm EST.
Saturday is a low engagement day, and not ideal for engagement. If you'd like to post on Saturdays, post between 8-11am or 5-6pm.
Best time to post on TikTok on Sunday
The best time to post on TikTok on Sunday is 8am-6pm EST.
Sunday is the lowest engagement day, and not ideal for reaching a global audience on TikTok.
How to find the best times to post on TikTok
If you're thinking of using TikTok to market your business in your own country or city, you should learn how to find the best times to post for your audience.
1. Know where your audience is located
Are your followers based around the globe or do they live in a specific country or city? It's easier to optimise your scheduling time when you know their time zones.
2. Find out the times when they are most active online
Are your followers spending more time on TikTok in the morning, midday, or in the evening? Knowing their online activity pattern will help you find your ideal posting time.
3. Track your TikTok analytics to find your ideal posting time
If you have a TikTok business account you can find the best times to post for engagement by looking at your TikTok insights.
How to find your best time to post with TikTok analytics
Note: You'll need to switch to a TikTok business or creator account to access analytics.
- Go to your TikTok profile (mobile app or desktop)
- Tap on Settings. Note: It's the (=) icon in the top right of the TikTok app
- Tap on TikTok Studio
- From the Tools tab select Analytics, and click on View all
- Navigate to the Followers tab and look at Followers insights and Most active times chart
Followers insights chart
Here you can view the top countries and cities where the majority of your TikTok followers are located.
Most active times
This chart shows you the average times your followers are active on TikTok by day of the week. You can start experimenting by scheduling your TikTok posts at these peak activity times.
How often should you post on TikTok in 2024?
In 2024, the ideal posting frequency on TikTok ranges between 1-4 times a day. This frequency will help you get enough visibility and avoid overwhelming your audience with too much content.
- TikTok's recommendation: Aim to post between 1-4 posts a day for engagement.
- Quality over quantity: If creating daily content becomes a challenge, don't force yourself to post something on TikTok just for the sake of it. Strive for quality, even if it means posting less frequently.
Schedule your posts on TikTok with Pallyy
To optimise the times you post, or if you struggle with consistency, consider using a content scheduling tool like Pallyy to help you auto-post TikTok videos at the best times for engagement. This will help you keep your profile active, and reach more people without compromising on content quality.
The benefits of using a scheduling tool:
- Helps you maintain a consistent posting schedule
- Save your posting time, timezone and location
- Always post at the best times
- Auto-publish posts to multiple platforms, with no extra effort or additional cost
Check out our TikTok guide to learn more about TikTok analytics, and how to edit TikTok videos.
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