Instagram Reels Tools [The Top 5 in 2023]

In this article, we'll discuss 5 creative tools that can help you make professional-looking Instagram reels.

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Alexandra Ceambur
On This Page
  1. Top 5 Instagram Reels tools 
  2. Instagram's in-built Reels editor
  3. CapCut
  4. InShot
  5. Canva 
  6. Unfold

Instagram Reels are the most popular form of content on Instagram. Are you looking to add some creativity and flair to your Instagram Reels? With the right tools, you can create top-quality videos that will stand out from the crowd. In this article, we'll discuss 5 creative tools that can help you make professional-looking Instagram reels.

Top 5 Instagram Reels tools 

Instagram's in-built Reels editor

Instagram's in-app Reels editor is a great choice for fast and simple editing on the go. You can shoot your videos straight from your Instagram app, add text and stickers and publish them as reels. Even thought this editor is not the most user-friendly, nor the most powerful - it does its job, and is free!


  • Instagram audio library
  • Add, stickers, text, effects & filters
  • Record up to 90 sec. reels
  • Adjust speed: 1x, 2x, 3x, 4x
  • Choose a grid layout
  • Use dual camera


CapCut is the perfect tool for editing videos for Instagram Reels - because you don't need any experience in video editing! Just add a video footage and transform it into a Reel with custom sound effects, transitions, text and stickers. The best thing? This app is completely free!

CapCut - Video editor for Reels & TikTok


  • Fastest video editor on mobile 
  • Easy drag and drop interface 
  • Hundreds of music clips (including TikTok original songs)
  • Professional effects & filters 
  • Add text and stickers 
  • Video templates
  • Remove background for videos
  • Share on social media


InShot is a video editor for mobile devices that lets you create professional videos with various effects such as transitions, color adjustments, or text layers. You can also switch between horizontal and vertical editing mode and create custom videos for Reels, TikTok or YouTube. Plus, it comes with text animations and music library so you can take your Instagram Reels to the next level!

InShot Video Editor


  • Video & photo editor
  • Music, effects & voice over
  • Add text, emoji, picture-in-picture 
  • Add motion layers (text, sticker, PIP)
  • Save in 4k, 60fps
  • Share to social media 


Canva is a must-have graphic design tool for creating social media posts. It has a vast library of professional layouts and photos to help you get started, plus powerful editing tools that give you the freedom to make your content stand out. What's more, it's easy to use and you can access it from your desktop – helping you work more efficiently!

Canva Pro - Design and scheduling tools in one dashboard


  • Thousands of watermark-free images
  • Free customizable templates 
  • Photo editor with "remove background feature"
  • Video editor - trim, cut, layouts and audio tracks
  • Animate text, images & stickers 
  • Make slideshows and photo collages
  • Collaborate with your team
  • Desktop dashboard 


Unfold is a versatile tool that can help you make stunningly designed Instagram Reels and Stories. Unfold's video editor lets you easily mix photos, videos and text to create video content. Plus, you can choose from pre-designed Reels templates to make your videos look more professional.

Unfold - Editor for Reels & Stories


  • Video & story editor
  • 400+ pre-designed templates
  • Add filters and effects
  • Upload custom fonts
  • Add logos & brand colors
  • Adjust lighting, contrast & tint

Related articles:

  1. Instagram Reels [Complete Beginner's Guide]
  2. Guide to Scheduling Instagram Reels
  3. Instagram Reels Sizes & Dimensions
  4. Instagram Reels Ideas

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