Most social media managers struggle with time management. Working from home has its benefits, but if you’re not careful, you’ll end up drowning in work. In this post, I want to share 💡3 productivity tips to help you get organized 🗓 as a social media manager.

3 Productivity tips for social media managers #

First, I suggest you map out your tasks in a monthly calendar.

A calendar for a social media manager

Productivity tip #1: Use a monthly calendar 📅 #

Make sure you allocate time for:

  1. Research (1 - 2 days)
  2. Content creation (10  - 14 days) 
  3. Scheduling content (1 - 2 days)
  4. Generating reports (1 - 2 days)
  5. Sending invoices & other CEO tasks (1 - 2 days)
  6. Business development (3 - 5 days)
  7. Client calls (1 - 2 days)

Additional: Client reviews, amendments & ad-hoc tasks 

Productivity tip #2: Automate as many tasks as you can 🤖 #

Here are some tasks that you can automate to help you save time:

  • Client management - use Trello or Asana
  • Invoices - send automated invoices using Paypal
  • Email marketing - use Mailchimp to schedule your email campaigns 
  • Image editing - bulk edit your photos with Lightroom
  • Content creation - turn any template into a branded post in Canva
  • Content scheduling - schedule your monthly content in batches using Pallyy or Buffer
  • Captions - create caption templates
  • Engagement - spend 30 min a day leaving Instagram comments
  • Hashtags - save your hashtags into groups
  • Analytics reports - send monthly Instagram analytics reports to your clients via email 

Productivity tip #3: Develop a system for creating content 🔢 #

A strong content creation system will help you save time.

Step 1: Generate a list of topics 

Develop a list of ideas based on target audience keywords. Here’s a list of keyword tools:

Besides that, look for frequently asked questions on Twitter, Reddit as well as take a peek at your competitors.

Step 2: Create a content calendar

An example of a content calendar a social media manager uses.

Create a list of all the types of content you would like to create, and how many pieces of each:

  • Topic
  • Format (image, video, infographic, guide)
  • Frequency 
  • Posting time

Step 3: Write the posts

In a worksheet (or Google Docs) write the posts, add captions (Learn to write captions) and keywords. In a content editor like Canva create visual graphics and quotes. 

Step 4: Preview and schedule

Preview your posts to see how they’d look on your feed and format your captions.

Pallyy.com Instagram feed preview

PS: Make sure you double-check the time (AM/PM) 

Step 5: Monitor and improve

Don’t forget to track your insights and learn which posts are performing well. 

Pallyy Instagram insights on your scheduled posts

Here's a list of the top 5 analytics tools to try!

Good content comes from listening. Hope you find these 3 productivity tips for social media managers useful!