Instagram has recently expanded their post formats to keep their users more engaged and happy. This new direction focuses more on promoting "edu-tainment" - a form of content that Instagram CEO described as being a mix of short, fun, educational and entertaining posts.
Read on to discover the ideal post size for each content format you can publish on Instagram in 2023, including Reels, Stories, Carousels, Videos, and Images.
Instagram post sizes - Dimensions, Specs & Ratios
Follow the recommended Instagram post sizes, dimensions and ratios for better results and engagement.
Instagram post sizes for photos
The ideal size for an Instagram single-image post is a square (1:1 ratio), with a minimum dimension of 1080 x 1080 pixels.
- Image file type: PNG or JPEG
- Max. upload size: 30 MB
Other supported formats for Instagram photos include:
- Vertical images (4:5 ratio): 1080 x 1350 pixels
- Landscape images (1.91:1 ratio): 1080 x 566 pixels
Read our full guide about how to schedule Instagram posts.
Instagram post sizes for videos
The recommended size for videos is vertical with an aspect ratio of 4:5.
- Max length: 60 minutes
- Max file size: 3.6 GB
- Min. frame rate: 30 FPS (frames per second)
- Min. resolution: 720 pixels wide
- Cover photo: 420 x 654 pixels
Other video formats supported on Instagram:
- Square videos (1:1 ratio)
- Landscape videos (1.91:1 ratio)
Note: Landscape videos are not ideal for Instagram as they will not take up a big chunk of the mobile screen.
Instagram post sizes for Reels
Reels are viewed in a vertical orientation and the best size is an aspect ratio of 9:16, or 1080 wide and 1920 pixels tall.
- Min. frame rate: 30 FPS
- Max length: 90 sec.
- Max file size: 650 MB
Read our full guide about how to make a Reel on Instagram.
Instagram post sizes for Stories
Instagram Stories are vertical images or videos usually filmed with the Instagram app that will disappear after 24 hours.
Here are the recommended post sizes for Instagram Stories:
- Aspect ratio: 9:16 (vertical)
- Resolution: 1090 x 1920 pixels
- Image file type: PNG or JPEG
- Video file type: MP4, GIF or MOV
- Maximum length: 15 sec.
Note: You can upload videos up to 1 minute long to Stories, but they'll automatically get trimmed into 15 seconds clips.
Read the full article about Instagram Story sizes.
Instagram post sizes for carousels
Carousels are a collection of images or videos that are grouped into an album and shared as a single post.
The recommended size for a Carousel post is square (1:1 ratio) with a minimum resolution of 1080 x 1080 pixels.
- Aspect ratio: 1:1 (square)
- Resolution: 1080 x 1080 pixels
- No. of carousel cards per post: 2-10 cards
- Video duration: 1 sec. - 2 min.
Note: Landscape and portrait images are supported in carousel posts but may be masked by a black border or cropped to a 1:1 aspect ratio.
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