Instagram Story Tools [The Best in 2023]

New to Instagram stories? Here's a list of some Instagram story tools that you can utilize to make your Instagram stories stand out in 2023.

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Alexandra Ceambur
On This Page
  1. 1. InShot
  2. 2. Over
  3. 3. Canva Story Maker
  4. 4. Adobe Spark
  5. 5. Unfold
  6. 6. CapCut
  7. 7: FlippaClip
  8. 8: PicsArt 
  9. 9: A Color Story
  10. 10. InStories

Instagram Stories offer a fun way to engage with your followers, share meaningful and useful content, and tell stories with interactive elements. To make your story creation process easier, we've tried and compiled a list 10 top tools that you can use to create captivating stories on Instagram. Some of these tools offer cool backgrounds and text, while others come with all-in-one video editing features. Check out our top 10 Instagram Story tools you need to try in 2023 list below and tell us which one is your favorite!

1. InShot

InShot is a complete video editor tool that you can use to trim, edit and personalize your Instagram Stories. It also let’s you add music, captions and custom stickers to your stories.

InShot Instagram story video editor app

InShot features

  • Trim, cut and merge clips
  • Resize videos to fit Instagram Stories
  • Add light filters to video
  • Change background colour
  • Add music and sound effects
  • Add text and sticker to video
  • Add your own fonts & logo

InShot pricing

InShot is free to use with a Pro plan upgrade starting from $3.70 per month

2. Over

Over is a design tool for designers, influencers and content creators who want to stand out from the crowd. If you like to supercharge your Instagram Stories with custom-designed stickers, filters and text overlays, than you’ll love this app.

Over - add graphics to your Instagram stories

Over features

  • Free and pro Story templates
  • Add text and graphics
  • Add images and videos
  • Search for stock photos
  • Add your logos & fonts (pro)
  • Collaborate with your team
  • Schedule your story
  • Logo, poster & flyer maker

Over pricing

Over is free to use, with a Pro plan starting from $3 per month

3. Canva Story Maker

Canva Story Maker is the little sister of Canva which helps you create, edit and publish content for your Instagram Stories. The tool comes with free customizable templates for both image and video stories. Overall, it’s one of the most complete Instagram Story editing tools you can use on your mobile phone. Canva story make is only available on iPhone.

Instagram story editing tool - canva.

Canva story maker features

  • Stories Editor: 700+ free customizable templates
  • Video Editor: trim, stitch, and preview videos
  • Create stories, video collages and highlights covers
  • Free stock images, icons and stickers
  • Add your fonts and colours
  • Add animation effects
  • Export files in high resolution
  • Schedule for auto-posting
  • Collaborate with your team

Canva story maker pricing

Canva story maker is FREE to download and use.

4. Adobe Spark

Adobe Spark is a great Instagram story tool for creating content to be shared across multiple platforms. It’s very similar to Canva in terms of functionality and ease of use. You also get a wide range of free Instagram Stories templates that you can customize. When you opt for their paid plans, you’ll get access to professionally designed templates that you can remix to match your brand colours and fonts.

Free Instagram story tool to create templates

Adobe Spark features

  • Free Adobe Stock photos library
  • 34,000 professionally designed templates
  • Add filters, fonts, shapes, and icons
  • Automatically sync across mobile and desktop
  • Remix your design with your brand colours
  • Add animations and effects
  • Automatically resize your design

Adobe Spark pricing

Adobe Spark is free to use with Pro plans starting from $11.65 per month

5. Unfold

Unfold allows you to create beautiful stories with a clean and minimalist style. The free version comes with basic templates while the paid plans have additional templates and advanced Instagram story editing tools.

Create beautiful stories with this free Instagram story tool.

Unfold features

  • 200+ templates for Stories
  • Edit photos and videos with filters and effects
  • Curated fonts and styles
  • Export & share your stories
  • Custom Brand Kit (colours, fonts and logos) available on paid plans

Unfold pricing

Unfold is free to use, with paid plans starting from $12.99 per month (7 days free trial)

6. CapCut

CapCut is a video maker with music, under the TikTok family of apps. The editor is super popular among the video creators community because free to use plus it's fully-loaded with powerful mobile editing features. If you're looking for a video app to help you edit stories, Reels and TikTok videos with music and visual effects you need to try CapCut! 

CapCut Video Editor for Reels & Stories

CapCut features

  • All in one video editor
  • Add text & stickers
  • Effect & filters
  • Overlay & mask 
  • Background remover for video
  • Easy to share videos directly to TikTok, Instagram
  • Free music & sound library

CapCut pricing

CapCut is free to use and works on both Andoid and Iphone.

7: FlippaClip

FlipaClip comes with everything you need to start animating. Draw cartoons or add text layers on video to bring your Stories to life. This app is great for storytellers who want to make unique Story videos and have a passion for hand drawing. 

FlipaClip - Instagram Story Animation Maker

FlipaClip features

  • Create animations
  • Draw on video
  • Add sound & music
  • Powerful animation tools
  • Make videos frame-by-frame
  • Make animated GIFs
  • Create cartoons
  • Make & export movies
  • Share clips to Instagram, TikTok & more

FlippaClip pricing

FlipaClip is a free tool to download and use. You also have the option to purchase advanced features (eg: longer videos, add your own audio) individually.

8: PicsArt 

PicsArt is an Ai photo editor tool that comes with pre-designed templates for social media posts, including Instagram stories. It's easy to use and you can remix existing post templates with your own images to create beautiful Stories, photo collages and videos. The AI features allow you to turn text to images and design a cartoonish version of yourself using the AI avatar tool. 

PicsArt - Ai photo editor for Instagram stories

PicsArt features

  • Edit & design videos
  • Remove background
  • Retouch enhance images
  • Create collages
  • Add text to photos
  • AI tools: AI avatar & Turn text to images

PicsArt pricing

PicsArt is free to download, and you can get a 7-day free trial after which you'll pay ~$6/mo.

9: A Color Story

A Color Story is a photo enhancing app that helps you make your Instagram Stories look more eye-popping! The photo processing features include filters and effects that you can add to your photos in batches!

A Color Story photo enhancer

A Color Story features

  • Filters & effects for photos
  • 20 tools to fine-tune your photo adjustments
  • Crop photos
  • Batch edit photos with saved filters
  • Add a photo frame
  • Create aesthetic stories
  • Publish to Instagram

A Color Story pricing

A Color Story is free to download and comes with 3 days free trial after which you'll pay ~$5.40/mo.

10. InStories

Instories is a story, reels and collage maker for bloggers and social media marketers. The app features over 300 stylish templates & collages designed by pros that can be edited using your own photos and videos. 

InStories app for Instagram content

InStories features:

  • variety if post templates
  • AI avatars 
  • Create text-to-art with AI
  • Edit videos
  • Image filters
  • Authentic fonts & text effects
  • Reels & stories templates
  • Remove background *only with Pro plan subscription
  • Collage tools: grid, freestyle, frames
  • Add stickers & logos

InStories pricing:

Free for limited features & templates, but if you want unlimited access you can subscribe to their Pro plan from $11/mo.


With so many different Instagram story tools it’s getting easier to create high-quality content that also is fun to watch. Sometimes, you just have to step outside the Instagram app and look for extra inspiration. We hope you love our app recommendations and let us know if you’ve already tried them.

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