Instagram Story Tools [The Best In 2024]

Check out our list of the best Instagram story tools in 2024 to discover apps for stickers, background removers, and video editing tools.

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Alexandra Ceambur
On This Page
  1. The Best Instagram Story Tools
  2. 1. InShot app
  3. 2. GoDaddy Studio (previously called 'Over')
  4. 3. Canva Instagram Story Editor
  5. 4. Adobe Express
  6. 5. Unfold
  7. 6. CapCut
  8. 7. FlippaClip
  9. 8. PicsArt 
  10. 9. A Color Story
  11. 10. InStories
  12. 11. BeautyPlus
  13. Conclusion

Instagram Stories offer an interactive way to engage with your followers. As of 2024, over 500 million people use Instagram Stories daily, making it one of the most popular features on the platform.

To simplify your Instagram Story creation process, we've tested a long list of tools: apps for backgrounds and stickers, photo collage makers, AI effects, and video editing tools.

Check out our top 11 Instagram Story tools you need to try in 2024 below!

The Best Instagram Story Tools

1. InShot app

InShot is a mobile video editor that you can use to trim, edit, and personalize your Instagram Stories on the go. You can add music, auto-generate captions, and add custom stickers to your Stories. This tool is great for marketers working remotely and editing videos on their phones.

InShot video editor for Instagram Stories


- Trim, cut, and merge clips

- Resize videos into Instagram Stories

- Add visual filters to videos

- Add background colors and images

- Add music and sound effects from an in-built library

- Add text, captions, and stickers

- Upload your own fonts and logos

- Create videos for Instagram Story, TikTok, and Reels

Pricing: InShot is free to use, Inshot Pro upgrade starts at $3.99 per month. 

2. GoDaddy Studio (previously called 'Over')

Over is now called GoDaddy Studio. This app is a content and photo creator for Instagram Stories. Unlike other tools, it allows you to create logos, upload your custom fonts, and access thousands of industry-specific templates.

Over by GoDaddy app


- Professional templates for Stories, videos, and Reels

- Logo creator

- Video maker

- Remove background

- Design using layers

- Color filters

- Collaborate with your team

- Schedule your story

Pricing: GoDaddy Studio (Over) is free to use.

3. Canva Instagram Story Editor

Canva's Instagram Story Editor helps you create, edit, and publish content for your Instagram Stories. The tool comes with thousands of customizable templates to help you create stylish image and video Stories for any industry. It's also free to use!

Canva Insta Story Editor


- Customizable templates for Stories

- Video Editor: trim, stitch, and preview videos

- Create animated stories and video collages

- Free stock images, logos and icons

- Add your fonts and colour palette

- Animate text and objects

- Export files in high-resolution

- Schedule stories for auto-posting

- Collaborate with your team

Pricing: Canva Story Maker is free. Note: Some premium elements require a Canva Pro subscription.

4. Adobe Express

Adobe Express is a versatile tool for creating Instagram Stories and posts. Similar to Canva, it offers a variety of free templates, fonts, and graphic elements that you can combine to create a Story.

Adobe Express Story Editor


- Free Adobe Stock Photos library

- Customizable Story templates

- Add filters, fonts, shapes, and icons

- Automatically sync across mobile and desktop

- Remix your design with your brand fonts and colors

- Add animations and effects

- Automatically resize your design into Story size


Adobe Express is free, with Pro plans starting from $9.99 per month.

5. Unfold

Unfold is a mobile editing app launched by Squarespace. This tool comes with basic templates for Instagram Stories, color filters, and simple animations for those who prefer a minimalist editing style. With a paid plan you can plan your Instagram grid and create bio links too.


- Templates for Stories, Reels, and TikTok

- Color filters and effects

- Curated fonts and text styles

- AI photo editor

- Custom Brand Kit (colors, fonts, and logos) available on paid plans

- Plan your Instagram grid

- Bio link page creator

Pricing: Unfold is free to use, with paid plans starting from $12.99 per month.

6. CapCut

CapCut is a mobile video editor under the TikTok family of apps. This app is both powerful and easy to use, making it a favorite among influencers and brands alike! We love CapCut's free music library, high-resolution exports (up to 4k) and integration with both Android and iPhone platforms.

CapCut video editor for video Stories


- All-in-one video editor

- Video templates and transitions

- Fonts, text animation, and auto-captions

- Video effects and AI filters

- Overlay, stickers & mask 

- Background remover for video

- Export videos in high resolution (4k)

- Share videos directly to TikTok, Instagram or TikTok

- Music & sound library

- Available on Android, iPhone and Desktop devices

Pricing: CapCut is completely free.

7. FlippaClip

FlipaClip is an app for making frame-by-frame animations easily. If you like drawing, you can use it to create cool videos for your Instagram Stories by adding hand-drawn cartoons or text to videos. FlipaClip is simple to use and makes fun animations, yet not many people use it.

FlipaClip - Instagram Story Animation Maker

FlipaClip features

- Create frame-by-frame animations

- Draw cartoons or text on video

- Add sounds & music

- Animate objects, text, drawings, images or GIFs

- Create your own cartoon characters

- Create & export movies

- Share clips to Instagram, TikTok & more

Pricing: FlipaClip is free, and additional premium features are available for in-app purchases.

8. PicsArt 

PicsArt is an AI photo and video editor tool with templates for Instagram stories and social media posts. It offers templates that allow you to create unique Stories, photo collages, and videos. The AI features help you generate logos, and images and create a digital avatar of yourself.

PicsArt Story editor


- Edit & create videos from templates

- Background changer

- Retouch and enhance images with AI

- Create collages

- Add text to photos

- Create your AI avatar

- AI Logo generator

- Turn text to images

- Available on desktop and mobile devices

Pricing: PicsArt has a free plan, and paid plans from $5/month.

9. A Color Story

A Color Story is a photo editing app that adds a colorful filter to your photos. You can use it to pre-save your brand filters and apply them across your Instagram Stories, Reels, and posts so they all look more polished and eye-popping.

AColorStory app for Instagram


- Filters & effects for your photos

- Fine-tune your edits with touch tools

- Crop photos

- Batch edit photos with pre-saved filters

- Add photo frames

- Create aesthetic stories

- Publish to Instagram

Pricing: AColorStory app is free to download on the Apple App Store and Google Play Store.

10. InStories

Instories app is a popular Story, Reel, and collage maker. This tool features over 500+ professionally designed templates, AI photo editing, and graphic elements that allow you to create beautiful Instagram Stories without hiring a designer.

Instories app for Instagram


- Post templates for Stories and Reels

- Create your AI avatar

- Create images with AI

- Edit videos and images

- Add color filters and effects

- Remove background for images and video

- Collage tools: grids, freestyle, frames

Pricing: InStories plans start from $6/month for 1 team member, and come with a 3-day free trial.

11. BeautyPlus

BeautyPlus is an AI photo editing app, ideal for "beautifying" your Instagram Stories. It offers AI filters and make-up effects to blur out skin imperfections, remove wrinkles, create a slimming effect, and whiten teeth, ensuring you always look your best. Additionally, you can edit your photos with fun stickers, and emojis and even draw over images.

BeautyPlus AI photo editor app


- AI filters for skin smoothing, wrinkle removal, teeth whitening

- Virtual makeup looks (lipstick, blush, eye shadow)

- Beautify tools for facial adjustments (slimming face, enlarging eyes)

- Magic Brush for special effects and drawings

- Wide range of fun stickers and AR filters

- Background blur to add depth

- Download high-resolution images

- Direct sharing to social media

Pricing: BeautyPlus app is free, with premium features starting from $4.99 per month.

NEW: Instagram Released More Story Stickers in 2024

Learn how to use these 4 new Instagram Story stickers in this guide.


With so many Instagram Story tools available, creating content has never been easier or more fun. So don't be afraid to step outside the Instagram app, explore these creative design tools, and bring your Stories to life.

We hope you enjoy trying out our recommendations. If you've already used any of these tools, we'd love to hear about your experiences!

Related Articles

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  3. How to post a Story on Instagram
  4. How to schedule a Instagram Story
  5. Handy Instagram Story tips & tricks
  6. Instagram Reels Tools [Top 6 Apps]

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